Creating FOMO: Influencer-Driven Hype for Black Friday Deals
Black Friday, as we know it, began in the United States. Its name traces back to the 1960s when retailers, hoping to move from financial losses (“in the red”) to…
November 2024
November 2024
Connecting brands to millions of Africans through influencers & creators.
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The 2025 Guide to Brand Reputation: How to Build Trust and Stand Out
In 2025, building a strong brand reputation is more critical than ever. With customers holding brands to higher standards and more competition vying for their attention, a positive reputation can…
Meet This Content Creator with 2.4 Million Followers on TikTok in Under 2 Years
Abiola, popularly known as JustAbiola, is a native of Osun State and a physiotherapy graduate from the University of Medicine in Ondo. But it wasn’t in a medical setting that…
Making Money with Pinterest in 2025
In 2025 Pinterest continues to be a powerful platform for creators looking to expand their audience, share their passions, and earn money. With over 520 million monthly users, the platform…