TIMA — Influencer Marketing Agency

Media intelligence and cultural systems for brands in Nigeria.

Cinematic conceptual image for the TravelBeta project

Campaign marketNigeria · Pan-African reach

Travel / Integrated culture

TravelBeta

A multi-year BBNaija partnership built for reach, talkability and travel intent.

40M+

Viewers across Africa

2.7B

Media impressions

Cinematic conceptual image for the Pillow project

Campaign marketNigeria

Fintech / Market entry

Pillow

A niche creator system turned market entry into measurable attention.

32.6M

Campaign impressions

21.8M

People reached

Cinematic conceptual image for the Bolt project

Campaign marketMombasa, Kenya

Mobility / Creator story

Bolt

Mombasa, explored through a voice audiences already trusted.

Tayo Aina

Creator partnership

Mombasa

Kenya / Mobility story

Cinematic conceptual image for the Microsoft project

Technology / Client partnership

Microsoft

Confidential engagement — details held by agreement

Cinematic conceptual image for the LetsChat project

Campaign marketNigeria

Technology / Product awareness

LetsChat

Feature-led creator stories turned product understanding into downloads.

44M

Campaign impressions

Downloads / First month

Cinematic conceptual image for the Weltrade project

Campaign marketNigeria

Fintech / Acquisition

Weltrade

The best audience fit—not the biggest following—drove acquisition.

166

Account sign-ups

15

First-time depositors

Cinematic conceptual image for the SportsBull project

Sports / Client partnership

SportsBull

Confidential engagement — details held by agreement

Cinematic conceptual image for the inDrive project

Mobility / Client partnership

inDrive

Confidential engagement — details held by agreement

Cinematic conceptual image for the boAt project

Consumer technology / Client partnership

boAt

Confidential engagement — details held by agreement

Cinematic conceptual image for the TapTapSend project

Campaign marketKenyan diaspora · US, Canada, UK & Europe

Fintech / Remittance

TapTapSend

Trusted diaspora voices made zero-fee remittance feel familiar and actionable.

450K

Campaign views

5.3%

Average engagement

Cinematic conceptual image for the Yellow Card project

Campaign marketNigeria

Fintech / Product awareness

Yellow Card

A focused creator activation introduced crypto access through trusted financial voices.

40K

Campaign impressions

28,094

People reached

Cinematic conceptual image for the Brutal Fruit project

Beverage / Client partnership

Brutal Fruit

Confidential engagement — details held by agreement

Cinematic conceptual image for the Opera Mini project

Campaign marketNigeria · Kenya · South Africa

Technology / Product discovery

Opera Mini

Product education met technology and sports culture.

6.3M

People reached

5.73%

Average engagement

Cinematic conceptual image for the Remitano project

Fintech / Client partnership

Remitano

Confidential engagement — details held by agreement

About TIMA

Africa rooted · Globally connected

TIMA connects brands in Nigeria to millions of Africans around the world.

Who we are

The Influence Media Agency (TIMA) is an influencer marketing agency in Lagos, Nigeria with branches in South Africa, Kenya & Ghana. We specialize in bridging the gap between Africa's top digital creators and the world's most innovative brands and startups.

What we have built

In just a short period, TIMA has been able to kick-start as well as accelerate the growth of numerous startups and brands from all over the world in Nigeria and across Africa through innovative solutions in data-driven influencer marketing.

How we work

  1. Influencer sourcing, performance reporting, and everything in between.

  2. Creative disruption with pioneering ideas & data-driven insights

  3. Bringing brand purpose to life through impactful work across all communication touchpoints

Selected clients

The company
we keep.

A selected record of brands TIMA has worked alongside across markets, categories and culture.

Trusted by the Best · Fourteen selected relationships

Built across Africa and beyond

What we do

Seven ways to move through culture.

Strategy, media and human relationships designed as one intelligent system.

Influencer services

Fully integrated influencer marketing for brands in Nigeria

Market and Sell through Influencers & Key Opinion Leaders

Who we connect

Our operating range

We have worked with a diverse range of brands and influencers across various industries from Food, Real Estate & Technology to Entertainment, Education & Government institutions. We are focused on delivering excellence using an agile system backed by a lean methodology to deliver the best results in influencer & KOL marketing.

For brands

We work with brands to power their influencer marketing campaigns using the latest technology and data-driven strategies, maximizing their returns on investment (ROI).

Services

Bridging the gap between Influencers & Brands in Nigeria.

Influencer Sourcing

Are you trying to reach a new or targeted audience? We offer influencer search and sourcing services to brands/agencies looking for one-time collaborations or to include influencers/creators in full-scale marketing campaigns no matter the industry.

Targeted Marketing

Our aim is not to target everybody, only the ones that matter to YOU.

Influencer marketing is without a doubt the most effective form of digital marketing as it targets specific audiences and communities passionate about a particular idea, topic or industry via social media platforms.

Read the targeting approach

We employ segmented messaging customized for your target audience based on your brand values and adopt targeted advertising techniques such as cohort analysis to make sure the message resonates with the audience. We connect your brand to influencers who will speak to your target audience in the language they understand.

data is the heart of our cultureOUR PlatformsReach your customers on the platforms they trust.

TIMA Connect · Connect OS

Product intelligence

The intelligence layer
behind the work.

Plan, buy, execute and prove every campaign from one connected operating system for brands in Nigeria.

One campaign truth.From brief to proof to payment.

  • AI planning
  • Bookable inventory
  • Campaign proof
  • Commercial records

For creators & publishers

Be discoverable when the right campaigns are being planned.

Home to Africa's most influential Creators, Publishers & Brands.

Creators, podcasts, newsletters, publications, shows and filmmakers can apply to join TIMA Connect—listing the opportunities, markets and pricing they control.

Are you an influencer? Join Our Network To connect with brands!

Apply to join

Influencer Sign UpContinue on TIMA Connect

  • Creators
  • Podcasts
  • Newsletters
  • Publications
  • Shows
  • Film

Trust & recognition

Trusted to operate.

Platform capability and accountable regional execution, presented as operating evidence—not decoration.

Platform partnership
Marketing Partner

Creator-led campaign infrastructure built for modern platforms.

Industry assurance

Certified advertising practice for responsible market execution.

Our amazing work got noticed by:

BUSINESS INSIDERForbesFAST COMPANYBloomberg

Blog

Ideas, guides and campaign lessons.

Practical thinking from TIMA.

Drag, swipe or use the arrows
ArticleSeptember 2026

Creator-Powered Performance Marketing: Why African Brands Are Moving Beyond Vanity Metrics

ArticleAugust 2026

Influencer Affiliate Marketing in Nigeria: How to Turn Creators Into Your Sales Channel

ArticleAugust 2026

Influencer Marketing, Affiliate Marketing, and Performance Marketing: What Is the Difference and Which Does Your Brand Need?

ArticleAugust 2026

What Brands Get Wrong About Engagement Rate

ArticleAugust 2026

How Much Should Brands Spend on UGC Creators in Africa?

Careers

Build what modern media becomes next.

We are interested in people who think in systems, move with culture and hold ambitious work to a serious standard.

Join the talent network

Got a project? Let's talk.

Make culture move with you.

Build a media system with TIMA, or enter Connect OS to manage the intelligence behind it.