Instagram, being one of the leading platforms for influencer marketing, has seen the rise of numerous influencers across various niches. To assist brands in making informed decisions, our data analyst has meticulously calculated key metrics such as followers, engagement rates, niche, media count, accounts reached, and total reactions from their last campaigns. Here is a detailed and strategic list of 21 Nigerian Instagram influencers to consider collaborating with in 2024. Note that this metric is dated January 2024.
1. @MrFunny1_
- Followers: 4.7 million
- Engagement Rate: 3.58%
- Niche: Comedy
- Media Count: 2348
- Accounts Reached (Last Campaign): 1,045,296
- Total Reactions (Last Campaign): 168,557
MrFunny1’s massive following and exceptionally high engagement rate make him an impactful choice for brands looking to create a buzz through humor-driven campaigns.
2. @IamBisola
- Followers: 3.8 million
- Engagement Rate: 1.06%
- Niche: Entertainment
- Media Count: 1403
- Accounts Reached (Last Campaign): 101,859
- Total Reactions (Last Campaign): 25,446
IamBisola’s significant following in the entertainment industry, combined with a solid engagement rate, positions her as a top choice for brands looking to promote entertainment-related products and services.
3. @MrMacaroni1
- Followers: 3.8 million
- Engagement Rate: 1.45%
- Niche: Comedy
- Media Count: 753
- Accounts Reached (Last Campaign): 145,340
- Total Reactions (Last Campaign): 55,475
MrMacaroni1’s massive following and high engagement rate make him an impactful choice for brands looking to create a buzz through humor-driven campaigns.
4. @LayiWasabi
- Followers: 1.6 million
- Engagement Rate: 6.57%
- Niche: Comedy
- Media Count: 174
- Accounts Reached (Last Campaign): 515,320
- Total Reactions (Last Campaign): 105,265
LayiWasabi’s comedy-driven content, along with a remarkable engagement rate, positions him as a top choice for brands seeking extensive audience reach through humorous promotions.
5. @Aproko_Doctor
- Followers: 1.4 million
- Engagement Rate: 2.1%
- Niche: Health & Lifestyle
- Media Count: 1346
- Accounts Reached (Last Campaign): 314,300
- Total Reactions (Last Campaign): 26,500
Aproko Doctor’s substantial following in the health and lifestyle niche, coupled with an impressive engagement rate, makes him an ideal partner for brands seeking to promote wellness and related products.
6. @EfeMoney
- Followers: 844,000
- Engagement Rate: 0.17%
- Niche: Fashion & Music
- Media Count: 465
- Accounts Reached (Last Campaign): 153,342
- Total Reactions (Last Campaign): 1,474
EfeMoney’s influence in the fashion and music space, combined with a decent engagement rate, offers brands a unique opportunity to connect with a diverse audience interested in style and music.
7. @Soma_Apex
- Followers: 502,000
- Engagement Rate: 6.99%
- Niche: Entertainment & Lifestyle
- Media Count: 32
- Accounts Reached (Last Campaign): 185,608
- Total Reactions (Last Campaign): 35,139
Soma Apex’s influence in entertainment and lifestyle creates an avenue for brands to connect with a broad audience seeking entertainment-related products and services.
8. @Raff_Comedian
- Followers: 431,000
- Engagement Rate: 2.59%
- Niche: Comedy
- Media Count: 102
- Accounts Reached (Last Campaign): 96,340
- Total Reactions (Last Campaign): 11,160
Raff Comedian’s humor-driven content promises not only laughs but also a vast audience reach, making him an excellent choice for brands looking to add a touch of comedy to their campaigns.
9. @TheKitchenMuse
- Followers: 428,000
- Engagement Rate: 1.20%
- Niche: Food
- Media Count: 3193
- Accounts Reached (Last Campaign): 91,052
- Total Reactions (Last Campaign): 5,143
The Kitchen Muse’s culinary expertise, combined with a high engagement rate, positions her as a go-to influencer for food-related promotions, reaching a diverse and engaged audience.
10. @KaganTech
- Followers: 299,000
- Engagement Rate: 3.45%
- Niche: Tech
- Media Count: 1085
- Accounts Reached (Last Campaign): 83,570
- Total Reactions (Last Campaign): 10,324
KaganTech’s influence in the tech niche provides a strategic avenue for brands in the technology sector to engage with a tech-savvy audience effectively.
11. @MaureenKunga
- Followers: 286,000
- Engagement Rate: 0.88%
- Niche: Entertainment & Music
- Media Count: 995
- Accounts Reached (Last Campaign): 130,052
- Total Reactions (Last Campaign): 2,540
Maureen Kunga’s presence in the entertainment and music space, combined with a commendable engagement rate, offers brands an opportunity to connect with a diverse audience.
12. @Akinfaminu
- Followers: 271,000
- Engagement Rate: 7.55%
- Niche: Fashion & Lifestyle
- Media Count: 2198
- Accounts Reached (Last Campaign): 88,704
- Total Reactions (Last Campaign): 20,453
Akinfaminu’s sense of style and lifestyle content provides an avenue for fashion and lifestyle brands to showcase their products to a highly engaged audience.
13. @d360cuisines
- Followers: 203,000
- Engagement Rate: 0.52%
- Niche: Food & Fitness
- Media Count: 708
- Accounts Reached (Last Campaign): 55,326
- Total Reactions (Last Campaign): 30,211
D360Cuisines’ focus on food and fitness presents an avenue for brands to promote products related to a healthy lifestyle to an engaged audience.
14. @misstechy
- Followers: 189,000
- Engagement Rate: 1.23%
- Niche: Tech
- Media Count: 1616
- Accounts Reached (Last Campaign): 11,808
- Total Reactions (Last Campaign): 2,343
MissTechy’s tech-savvy persona and solid engagement rate create an excellent opportunity for tech brands to tap into her audience for product promotions.
15. @theufuoma
- Followers: 162,000
- Engagement Rate: 1.07%
- Niche: Travel
- Media Count: 1244
- Accounts Reached (Last Campaign): 20,150
- Total Reactions (Last Campaign): 1,736
TheUfuoma’s travel-centric content, combined with a decent engagement rate, provides brands with an opportunity to showcase travel-related products and services to an audience interested in exploration.
16. @knewkeed
Followers: 159,000
Engagement Rate: 0.54%
Niche: Tech
Media Count: 1118
Accounts Reached (Last Campaign): 20,940
Total Reactions (Last Campaign): 859
Knewkeed’s influence in the tech niche offers a unique opportunity for brands in the technology sector to connect with an audience genuinely interested in the latest innovations.
17. @smartmoneyarese
- Followers: 157,000
- Engagement Rate:0.30%
- Niche: Finance & Entertainment
- Media Count: 4869
- Accounts Reached (Last Campaign): 36,487
- Total Reactions (Last Campaign): 2,513
SmartMoneyArese’s expertise in finance, combined with an engaging approach, makes her an ideal partner for brands looking to promote financial products with a touch of entertainment.
18. @thisthingcalledfashion
- Followers: 139,000
- Engagement Rate: 1.09%
- Niche: Fashion
- Media Count: 1257
- Accounts Reached (Last Campaign): 54,520
- Total Reactions (Last Campaign): 13,540
ThisThingCalledFashion’s influence in the fashion space, coupled with a high engagement rate, provides a strategic avenue for fashion brands to connect with a style-conscious audience.
19. @bellaexplores
- Followers: 137,000
- Engagement Rate: 6.09%
- Niche: Food & Travel
- Media Count: 821
- Accounts Reached (Last Campaign): 50,108
- Total Reactions (Last Campaign): 8,350
Bella Explores’ combination of food and travel content, along with a decent engagement rate, offers brands a unique opportunity to showcase products to a diverse audience.
20. @financialjennifer
- Followers: 130,000
- Engagement Rate: 5.54%
- Niche: Finance
- Media Count: 1552
- Accounts Reached (Last Campaign): 30,564
- Total Reactions (Last Campaign): 5,300
Financial Jennifer’s focus on finance, coupled with a decent engagement rate, provides an excellent opportunity for brands in the financial sector.
21. @ozinna
- Followers: 110,000
- Engagement Rate: 1.55%
- Niche: Branding
- Media Count: 3099
- Accounts Reached (Last Campaign): 31,053
- Total Reactions (Last Campaign): 1,260
Ozinna’s focus on branding presents an opportunity for businesses to elevate their image. With a decent engagement rate, she ensures a meaningful connection with her audience.
Strategic Insights:
- Choosing the Right Niche: Each Nigerian Instagram influencer on this list specializes in a specific niche, providing brands with an opportunity to align their campaigns with influencers whose content resonates with their target audience.
- Engagement Rates: The engagement rates of these influencers indicate a high level of audience interaction, ensuring that your brand message is not only seen but actively received by their followers.
- Past Campaign Performance: The metrics from the influencers’ last campaigns showcase their ability to drive meaningful engagement, with insights into the number of accounts reached and total reactions received.
- Diverse Reach: From health and lifestyle to comedy and tech, this list offers a diverse range of Nigerian Instagram influencers, allowing brands to tap into different segments of the market. Collaborating with these influencers can elevate your brand’s presence and drive impactful results in 2024.
By strategically partnering with these Nigerian Instagram influencers, brands can effectively leverage their reach, engagement, and niche expertise to elevate their brand presence and connect with their target audience on Instagram in 2024.
