By 2023, influencer marketing will be generating even more revenue for content creators. This is due to the success of content marketing combined with influencer marketing.
Influencer marketing is expected to generate $32.5 billion in revenue by 2023 as a result, there will be an increase in the number of creators throughout the world, especially in Africa, which will result in greater competition in the content creation industry.
You need these exclusive tips from TIMA if you want to be among the creators landing big gigs. Tima actively works to support creators in developing a sustainable life and career via their craft.
5 Influencer marketing tips for 2023
Hone your craft
By 2023, there will be a large number of content creators, forcing marketers to establish criteria for choosing their influencers.
It will be more than just a creator running random videos with her camera. When creating content for influencer marketing, companies and brands will start looking for creators with specific skills. You must hone your craft, gain more knowledge of your industry, and discover more effective ways to hold viewers’ attention if you want to stand out.
You may refine your talent by enrolling in online classes to gain formal information about your field, doing research on applications and tools to assist you keep your audience interested and diversify your content.
Know your metrics
Businesses and brands hire creators for one specific reason: to sell a product to their audience in order to increase sales or market visibility.
You must understand your conversion and engagement rates in order to demonstrate that you are up to the task. This involves being aware of the kinds of content your audience like to consume in what forms and on what platforms.
Your professionalism and brand-worthiness will increase if you are aware of your metrics. With the right content strategy, it can also help you quickly and effectively grow a connected audience.
Data-driven influencer marketing will be popular in 2023, and if you can’t demonstrate your conversion rate and level of engagement, you won’t be able to land big gigs.
Get Niche-r
You will stand out from the sea of content creators by serving a specific market and sector. By narrowing your focus down to even the smallest of your sector and creating a more precise avatar, you can better understand your audience and develop a strong rapport with them by being extremely relatable as your engagement rate rises.
You should also be known for a specific industry and audience so BIG brands that require your particular type of audience and content can find you with ease while you charge them well since you are very different from the crowd. Tayo Aina is known as an African travel content creator, so travel agencies easily come to him with marketing deals.
Be on all platforms
The fact that you have sizable followings across numerous channels makes you a desirable influencer for businesses. This is due to the ease with which you may share branded content with your followers on other platforms.
Having a strong online presence across a number of platforms will also increase brands’ trust in you. For example having a Twitter and Facebook account, you may increase your authority and visibility by using Instagram, TikTok, and other platforms.
You can effortlessly migrate your audience from platform to platform to establish online presence, which can earn you more money from brands.
Get help from a creative management agency
This is one of the surest Influencer Marketing tips for 2023. Many creators think that influencer marketing gigs come by luck. This not true. Many top creators you know have creative management agencies.
A creative management agency assists you in managing your content marketing business. A good creative management agency will help you sell your craft while you continue being creative.
Getting under the canopy of a creative agency like TIMA gives you leverage and exposure to big brands.
TIMA is an influencer marketing company that uses influencer marketing to assist creatives in maintaining sustainable lives. We have paid out over $10000 to content creators, and we plan to do more in the upcoming year. In 2023, we have a lot in store for creators.
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