In 2022, the influencer marketing industry was worth $16.4 billion. The global influencer marketing platform market will be worth $84.89 billion by 2028. As a result, it should come as no surprise that marketers will collectively spend more than $4.5 billion on influencers by 2023. This is leaving a proper…
Influencer marketing used to be about using well-known people or top influencers to push a product or concept to their already-established following. This was influencer marketing 1.0 and time has changed. There has been a huge change in influencer marketing in this new era. Content creators now serve as influencers.…
On its Creator Marketplace, Instagram has added a new function to assist creators in connecting with brands. In order to stand out for brand deals, creators may showcase to brands what makes them special as a creator using the Creator Portfolio. With Instagram Creator Portfolio You can: +Add text to…
How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…
In this world where AI has come to ease all our activities, these are 5 amazing tools for creators. 5 tools that will help creators produce the best video content 1. CapCut CapCut (previously known as ViaMaker) is an all-in-one editing app created by the TikTok and ByteDance creators. Its…
Other than Influencer marketing, there are other ways creators can make money from their already built audience. Even more opportunities will come in 2023. Here are 5 ways creators can make more money from their already built audience Sell online courses Creators can sell their knowledge to their audience. They…
As the year comes to an end, these social media platforms provide more ways to make creators' activities enjoyable and easier. Fun Fact; You can now do these 3 things on Instagram as a creator Receive virtual gifts Keep streaks Schedule posts Here's what these are about Virtual Gifts Just…
Since November, there has been mayhem on the blue microblogging app. We cannot predict how this bird app will be in 2023, which is worrisome especially for those who have a business on the app. The 27th of October 2023, one week before the pandemonium began, Elon Musk officially bought Twitter.…
The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…
In addition to his other businesses like Tesla, SpaceX, Neuralink, OpenAI, and others, Elon Musk launched a new perfume line called Burnt Hair, which is partnered with The Boring Company. On the 9th of October, Elon Musk launched Burnt Hair on Twitter which sold thousands of bottles minutes after the…
