There are numerous marketing strategies available in the field of digital marketing for various commercial objectives. For companies trying to make money, creator partnerships and affiliate marketing are two common choices. While affiliate marketing is a possible payment source for creator partnerships, businesses should be aware of the key distinctions…
Finding the right influencer to partner with can be a game changer for your brand in this new era. Influencer marketing has become one of the most effective ways to reach new customers and promote your products or services. However, with so many influencers to choose from, it can be…
The popularity of podcasts has been increasing globally, it is also a trend in Nigeria. Podcasting is a form of digital media that consists of audio or video content distributed via the internet as a series of episodes. Podcasts are typically delivered in a serial format. It can be subscribed…
Many brands do not understand how to use CPG influencer marketing. However, it is a sector that is increasingly in need of more reach and sales, which influencers can provide. Creator partners offer a valuable platform for brands to make a memorable, impactful narrative, resulting in more meaningful engagement among…
In 2022, the influencer marketing industry was worth $16.4 billion. The global influencer marketing platform market will be worth $84.89 billion by 2028. As a result, it should come as no surprise that marketers will collectively spend more than $4.5 billion on influencers by 2023. This is leaving a proper…
Influencer marketing used to be about using well-known people or top influencers to push a product or concept to their already-established following. This was influencer marketing 1.0 and time has changed. There has been a huge change in influencer marketing in this new era. Content creators now serve as influencers.…
On its Creator Marketplace, Instagram has added a new function to assist creators in connecting with brands. In order to stand out for brand deals, creators may showcase to brands what makes them special as a creator using the Creator Portfolio. With Instagram Creator Portfolio You can: +Add text to…
How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…
In this world where AI has come to ease all our activities, these are 5 amazing tools for creators. 5 tools that will help creators produce the best video content 1. CapCut CapCut (previously known as ViaMaker) is an all-in-one editing app created by the TikTok and ByteDance creators. Its…
Other than Influencer marketing, there are other ways creators can make money from their already built audience. Even more opportunities will come in 2023. Here are 5 ways creators can make more money from their already built audience Sell online courses Creators can sell their knowledge to their audience. They…
