How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…
In this world where AI has come to ease all our activities, these are 5 amazing tools for creators. 5 tools that will help creators produce the best video content 1. CapCut CapCut (previously known as ViaMaker) is an all-in-one editing app created by the TikTok and ByteDance creators. Its…
Other than Influencer marketing, there are other ways creators can make money from their already built audience. Even more opportunities will come in 2023. Here are 5 ways creators can make more money from their already built audience Sell online courses Creators can sell their knowledge to their audience. They…
As the year comes to an end, these social media platforms provide more ways to make creators' activities enjoyable and easier. Fun Fact; You can now do these 3 things on Instagram as a creator Receive virtual gifts Keep streaks Schedule posts Here's what these are about Virtual Gifts Just…
Since November, there has been mayhem on the blue microblogging app. We cannot predict how this bird app will be in 2023, which is worrisome especially for those who have a business on the app. The 27th of October 2023, one week before the pandemonium began, Elon Musk officially bought Twitter.…
The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…
In addition to his other businesses like Tesla, SpaceX, Neuralink, OpenAI, and others, Elon Musk launched a new perfume line called Burnt Hair, which is partnered with The Boring Company. On the 9th of October, Elon Musk launched Burnt Hair on Twitter which sold thousands of bottles minutes after the…
Twitter has updated its AI to support video content. This is twitter adding an 'immersive viewing experience' for users. To watch a video you just simply click on the video and it appears full screen on your phone. Twitter has also made it easy to access more 'engaging video content'…
Africa's creator economy is worth $20 billion, less than 20% of the creator economy at large.
Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
