Building product awareness is often the first step for any brand trying to establish its place in the market. While traditional advertising methods like TV commercials, billboards, and radio spots still exist, modern consumers spend more time on social media platforms such as Instagram, TikTok, and YouTube. This shift in…
Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…
In 2024, the influencer industry has evolved significantly with the emergence of virtual influencers—AI-generated personas that engage audiences just like their human counterparts. These digital figures, built through CGI and artificial intelligence, are becoming integral players in marketing and entertainment. With virtual influencers like Lil Miquela and Lu do Magalu…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
YouTube has become a lucrative platform for creators, not just through traditional ad revenue but through various other income streams that are often even more profitable. While ad revenue is the most well-known source of income on YouTube, it's not the only one. In fact, as of 2023, ad revenue…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
Content creators are constantly on the hunt for fresh, captivating experiences to share with their followers. If you’re a creator, you know the thrill of discovering that perfect backdrop, the one that will make your audience stop scrolling and start dreaming. But with the endless stream of travel photos and…
Nigeria's YouTube scene is booming, with influencers from diverse backgrounds using the platform to share their talents, insights, and creativity. These influencers have amassed significant followings, shaping the digital landscape in the country. This article highlights 30 YouTube influencers in Nigeria, showcasing their unique contributions to the platform and the…
It's hard to ignore the impact of social media influencers on our daily lives. From fashion to fitness, food to finance, influencers have become trusted sources of information and inspiration for millions of people worldwide. But what exactly is it about influencers that make us so loyal to them, and…
Social media has become an effective medium for people to express themselves, share their stories, and form communities. For aspiring lifestyle content creators, understanding the complexities of numerous platforms can be difficult. Every social media network has its own set of guidelines, preferences, and audience expectations. Understanding how to personalize…
