Regardless of the size of the brand—new or established—video marketing has become a critical tool. Given that 239 million Americans watch YouTube content and 96% of consumers use videos to learn more about goods or services, it is obvious that using YouTube for marketing purposes is essential. But launching a…
Creativity is the heartbeat of influencer marketing. It’s the secret sauce that distinguishes influencers from the crowd, enabling them to captivate audiences and forge genuine connections. Yet, in a landscape brimming with content, fostering and sustaining creativity can be a challenging endeavor. How can influencers spend the most time being…
Opera is a leading multi-platform web browser based in Oslo, Norway. It is Africa’s most popular mobile browser with millions of users across the continent. Opera is famous for originating and building unique features into its offering which have over time become industry standard, such as speed dial, pop-up blocking,…
Instagram, being one of the leading platforms for influencer marketing, has seen the rise of numerous influencers across various niches. To assist brands in making informed decisions, our data analyst has meticulously calculated key metrics such as followers, engagement rates, niche, media count, accounts reached, and total reactions from their…
Balancing multiple social media platforms can often feel like a job in itself. Whether you're a solo creator building your brand or managing accounts for a business, the endless tasks of content creation, publishing, analytics, and engagement can quickly become overwhelming. Thankfully, the digital world is teeming with a variety…
TikTok and YouTube Shorts have emerged as titans, offering creators unparalleled opportunities to showcase their content in bite-sized, engaging formats. With their massive user bases and algorithm-driven discovery features, these platforms present an enticing avenue for creators to cultivate a loyal audience and expand their reach exponentially. Simultaneously leveraging the…
Influencer gifting has become a cornerstone of marketing strategies for brands looking to connect with their target audiences. However, recent incidents, like Olivia Marcus' reaction to a lavish PR package from MAC Cosmetics, have shed light on the potential pitfalls of this practice. From concerns about wastefulness to the need…
Social media platforms are constantly evolving to meet the dynamic needs of their users, and Instagram is no exception. One of the key components driving user experience on Instagram is its algorithm, the complex set of rules and processes that determines the content shown to each user. In this article,…
KPIs, or key performance indicators, are like scorecards for your influencer marketing efforts. Instead of being complicated, think of them as measurable signs that tell you how well things are going. These signs are usually in the form of numbers or percentages, and they help you figure out if your…
Influencer marketing has emerged as a highly successful strategy for brands to connect with their target audience and boost engagement. The statistics speak for themselves: brands are making more than 5 times their investment when collaborating with influencers. However, the key to success lies in choosing the right type of…
