In the fast-paced world, results-driven influencer marketing is beyond vanity metrics such as follower counts. While these metrics can give you a broad sense of an influencer's popularity, they fail to provide a holistic picture of the campaign's effectiveness. To truly gauge the success and return on investment (ROI) of…
In the ever-evolving landscape of content creation, brand partnerships have long served as a vital source of income for creators. However, with the rise of generative AI, content creators find themselves pondering the potential impact on their brand partnerships. While concerns about AI's influence persist, forward-thinking creators are embracing it…
Influencer marketing campaigns are influenced by several factors that determine their success. While influencers themselves are crucial, another important aspect that often gets overlooked is the message and instructions you provide to them. Your instructions play a significant role in shaping the outcome of your campaign. In this article, we…
In the ever-evolving world of digital content creation, YouTube has emerged as a powerful platform for individuals to express their creativity, share their knowledge, and build communities around the world. Among the rising stars of YouTube is Tayo Aina, a Nigerian vlogger who has captured the hearts of millions with…
Before the term "influencer" became popular, brands relied on celebrities to promote their products and increase brand exposure. During that time, social media users were fascinated by the illusion of a glamorous lifestyle. However, the current era values authenticity above all else. This raises the question: will endorsements from celebrities…
In the world of creator marketing, bigger doesn't always mean better. In fact, micro content creators, those with follower counts ranging from 5,000 to 20,000, have emerged as smart choices for brands aiming to drive conversions. The strategy of collaborating with micro-creators is gaining popularity, with an impressive 90% of…
Bukunmi Adeaga Ilori, popularly known by her online pseudonym, Kie Kie, has become a top influencer in Nigeria. This is due to her impressive online presence and captivating content creation skills. As her popularity continues to soar, many have pondered what makes her stand out from other influencers in Nigeria.…
Unlike influencers, who often boast a large following and exert influence over their audience's decisions, content creators come in various forms and sizes. Take, for example, someone with 100k followers on TikTok. While their follower count may be impressive, it does not automatically qualify them as an influencer. They might…
Influencer marketing has become a powerful tool for brands to connect with their target audience and increase sales. As a result, more and more influencers are being approached for collaborations, leading to the management of multiple campaigns simultaneously. Managing multiple campaigns can be overwhelming and challenging, especially if you're a…
As an influencer marketing agency, we have received numerous responses to our questionnaires about influencer marketing myth. It is saddening that despite its proven success, there are still many misconceptions surrounding influencer marketing that can hinder its effectiveness. In this blog post, we aim to debunk the top five influencer…
