In the world of social media, influencers have become a powerful force in shaping public opinion and driving consumer behavior. With millions of followers on platforms like Instagram, YouTube, and TikTok, influencers have the ability to promote products, services, and ideas to a massive audience. However, the rise of defluencing…
Growing your social media following in 2023 continues to be a critical aspect of any successful marketing strategy. With the right approach, social media can provide a platform for influencers to reach new audiences, build their personal brand, and connect with their followers in meaningful ways. However, as the digital…
Instagram is an essential platform for brands of any size looking to tap into influencer marketing. With a staggering 2 billion monthly active users, it provides a vast audience for businesses to connect with. However, the platform's value goes far beyond its user base. One of Instagram's strongest assets is…
In 2023, there are several influential marketing trends that are currently taking the industry by storm. As an influencer, it is imperative to remain abreast of these trends, in order to remain relevant and adaptable in an ever-evolving industry. By embracing these trends, influencers can effectively enhance their online presence,…
AI Marketing Boom: The world of marketing has been irrevocably changed by the advent of Artificial Intelligence (AI). This technological marvel has provided marketers with an extraordinary capacity to scrutinize customer data and behaviors enabling them to craft personalized messages, streamline operations and prognosticate future trends. The age of AI-driven…
James, CEO of a small start-up, invested in influencer marketing to promote his new product line. He sent free products to social media influencers in exchange for promotion. The influencers generated plenty of likes, comments, and followers. James realized that measuring only engagement was a facade, It did not show…
With the rise of influencer marketing and the ever-increasing popularity of social media platforms, TikTok has become a force to be reckoned with in the world of content creation. In fact, in our recent newsletter to creators, we highlighted the story of a food influencer who was able to make…
POV trend: Social media is a vast platform where videos, audios, and challenges can become viral in an instant, but not all of them can stand the test of time. Some trends vanish in a week, while others endure. It's challenging to predict which trends will become popular, but while…
In recent years, influencer marketing has become a mainstream marketing strategy, with businesses partnering with social media influencers to promote their products or services. As a result, influencers have become essential players in the marketing world, and their role is only going to become more important in the future. In…
As you already know influencer marketing is now a thing as more and more Nigerian influencers emerge with large followings. We can assure that these followings are genuine because 31.60 million Nigerians used social media as at January 2023. In this article, we will consider ten Nigerian influencers from different…
