Since Influencer marketing has become one of the most effective marketing strategies on social media, Brands just beginning to implement it might find it overwhelming. Hiring the right influencers for your marketing campaign can be sort of a challenge.
Knowing how to find the right people for your marketing campaign means making an educated decision about what you’re willing to spend, who the right people are, and finding them.
Always keep in mind that the influencer you choose to go with should be creative influencers who make relevant content that your target audience will find valuable. A good influencer will help you reach the audience that you want to target.
If you’re looking to get started in the world of influencer marketing, you may be wondering how to go about it. How do you find the right influencers for your marketing campaign? How do you use influencers in a way that’s beneficial to your brand? And what is a persona, anyway?.
Not to worry, all your questions will be answered in this article.
Choosing the right marketing influencers for your brand is crucial. Take these simple steps to make sure you hire the right ones for your next campaign.
1. Define your Influencer marketing goals
It’s important to define what you’d like to achieve before you set out to find influencers. In a larger sense, you’d want to drive sales and increase your brand awareness.
Your marketing goals will depend on your company type. The influencer marketing strategy for a B2B company will defer from that of a B2C company. How much you want the influencer to affect your overall strategy should be given a lot of thought. When you look at it that way, it becomes easier to answer questions like, how much should you budget for influencer marketing? what platforms are we going to post the content on? Are we going to pay the platform for ads?. These questions and answers can also be included in the proposal that you’ll send to the influencer.
The marketing strategy should help define your goals and expectations from an influencer campaign. How many views do you intend to hit?, How much in revenue do you intend to pull from a campaign?. Understanding such questions helps to give a clearer picture of the type of influencer that can hit these targets.
2. Decide on the type of influencer you want to work with
When you’ve figured out the direction you want your marketing strategy to follow. You need to find an influencer that aligns with your brand values. When it comes to influencer marketing, the money is in the niches, the influencer you work with must have a very targeted audience.
Audiences are one of three cornerstones of influencer marketing strategies. And, this is where many brands go wrong with influencer marketing.
The audience here involves the consumers of the content that the influencer makes. This audience and your customer persona must have similar pain points, goals, and aspirations. When this is possible, influencer marketing becomes 100% more effective. If you don’t have a persona yet, check out this free guide on how to make one.
You need to make sure your target audience is the same as that of the influencer you plan to work with. It’s important that this influencer creates content that your customers will find appealing.
This is a must when looking to find social media influencers for your business, as the right ones will ensure your products are showcased to relevant audiences.
Once you have determined the audience you want to attract to your campaign, the next step is to narrow it down and come up with a shortlist of the type of influencers who are in your niche. Make a list and start pitching them, remember to include value, and make them aware of the benefits of partnering with your brand.
How do you know if an influencer is a good fit?
Hiring the right Influencers for your marketing campaign doesn’t have to be a gamble. You mustn’t go ahead with influencers who aren’t a good fit with your brand. Besides not seeing any viable results, this could also jeopardize your entire marketing efforts. So you’ll want to look at certain criteria, to be sure you don’t make the wrong choice.
You’d want to be sure they have amassed a certain number of followers on their social media where you wish to run your campaign. It’s one of the most important things to look at when you want to find social media influencers for your business.
Perhaps, even more, important than the reach is the engagement rates of an influencer. Because it is an indication of how many of their followers are truly interested in their social media content. It is essentially a measure of how much an influencer is capable of influencing their purchase decisions.
So, check the level of engagement (likes, shares, comments, etc.) that an influencer gets on their social media posts before making a choice.
More so, when you’re looking to find influencers on social media for your business, you need to see whose niche aligns with your business, products, or industry. For example, if you develop tech gadgets, find influencers from the technology niche. Relevance is key when it comes to deciding the fate of your influencer campaigns. You need to make sure the influencer you proceed with can effectively impact your performance marketing and hit measurable results.
Contact Influencers with compelling proposals
Once you are confident about the Influencer you want to work with, it’s time to send them a winning proposal. Your proposal needs to be compelling and make them aware of the value they get when they collaborate with you.
Your pitch must include the following:
- Who you are and how you came to know about them.
- Why you are reaching out.
- What you can offer in return.
- How they can take the conversation forward.
There’s no need to go into the specifics of what you can offer. However, you need to make your offer sound lucrative enough to increase your chances of getting a response.
After all, it is one thing to find influencers for your business and a completely different thing to get them to collaborate with you.
You can talk about how relevant the opportunity could be or refer to some of your past successful collaborations.
Don’t forget to mention a clear call to action in your email. For instance, you can ask them to reply with a suitable time for a detailed discussion.
Follow Up
Since they get a large number of messages, your email may go unnoticed by influencers.
So wait for a couple of days and send a follow-up email if you still don’t hear from them. Send at least a couple of follow-ups before you move on.
Also, make sure that you nurture your influencer relationships long after your collaboration ends. You can always work with the same influencers again if you both had a good experience while collaborating.
Influencers are a perfect way to reach the people that can transform your products into money-making machines. Influencer marketing is a great way to get exposure for your brand, but it can be hard to know where to start. When done correctly, the right influencer will help you reach your target audience and drive sales.
Overall, hiring the right influencers for your marketing campaign doesn’t need to be a hassle. If you don’t want to go through this whole process of finding an Influencer on your own, a better alternative is to outsource to an agency. Influencer marketing agencies work with brands and provide campaign management and full-service influencer marketing. the whole process is more straightforward when you work with an agency.
So how do Influencer Marketing agencies work?
Influencer marketing agencies have in-house micro-influencers and creatives on their roster. Depending on the agreement an influencer has with an agency, Agencies source Gigs for Influencers from Brands and businesses who need them. Agencies also manage paid media and the overall marketing campaign.
Influencer marketing agencies offer services ranging from talent management, campaign direction, content creation, etc
If you want to partner with an agency, check out TIMA here. TIMA partners with creators to help brands get the best out of influencer marketing, with TIMA every penny spent is worth it- Whether you are looking to enlist the services of Nigerian brand influencers, micro-influencers in Nigeria, female social media influencers in Nigeria, or popular Instagram influencers in Nigeria.
Are you ready to begin your influencer marketing campaign with TIMA, the best Influencer marketing agency in Lagos Nigeria? Reach out now and start getting your message across to the right audience.
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