Tiktok has been announced as the fastest-growing social media platform. As a content creator, it is very wise to take advantage of this platform to grow your audience and make money from it. The algorithm helps to create interesting short video content and share it with users.
How to Grow Your Tiktok Audience
It is much easier to amass an audience on TikTok than on any other platform because social media technology has moved from text to short video content. People are now more easily engaged with short videos than text, so there is less work to do as a creator.
The Tiktok algorithm shares interesting and short videos that don’t default to Tiktok’s community guidelines.
Here are some 8 simple steps to take to begin building an audience for yourself and trend with the Tiktok Algorithm.
- Choose an audience to serve: To grow your TikTok audience, your video content should be targeted at a specific group of people. Your target audience may be students, housewives, business enthusiasts, and so on.
- Create your profile with your target audience in mind: It will be simple to attract your target audience if your profile is designed around them. They would also understand what you stand for.
- Follow and interact with high-profile TikTokers who may have an audience similar to yours: Because Tiktok now allows comments, you should interact with people who may have your target audience. This way, you’ll be learning what they did to attract their audience while also indirectly interacting with your desired audience.
- Create 15-60 second videos: Tiktok promotes short video content on the FYP. As a beginner, you need a large number of people to see your video in order to build a large audience and get a lot of views. To get your content on the FYP, you should work with a lot of short-form content within 15–60 seconds.
- Use trendy hashtags and sounds: Tiktok’s algorithm promotes videos with trendy hashtags and sounds. Do you want your video to appear on the search results page? Then you should use trendy hashtags and sounds, and watch your Tiktok audience grow gradually.
- Study your audience’s active period: Your posting time is determined by your audience’s time zone. The position of your video on your audience’s feed is determined by the time you post it. As a beginner, you want your post to be among the first 15 posts your audience sees
- Post consistently: Tiktok will encourage your posts if you are regularly active on the app. Aside from that, you want to constantly show up on people’s feeds so they can follow you.
- Feature high-profile TikTokers: Including a high-profile TikToker in your video will add a celebrity effect to your content. This strategy will assist you in increasing your engagement without causing undue stress. It is recommended that you use a Tiktok Pro account as a creator. This version includes additional features that will assist you in creating better content and track your analysis.
Monetizing Your TikTok
After building your audience with steady engagement, it’s time to start thinking about monetization. There’s no single approach to making money on TikTok — and there are even multiple approaches depending on your audience and capability or business model. Here are some ways to make money on Tiktok.
TikTok Creator Fund: Tiktok created the Tiktok Creator Fund to support its creators. The amount of money you receive from this fund is determined by your number of followers and engagement; your income can be very limited, and consistent payment is not always guaranteed. If you’re just getting started, there are plenty of other ways to monetize your Tiktok account. Even if you’ve already joined the Creator Fund, having additional revenue streams is a good idea.
Selling products to fans: Content creators of any kind can sell to their fans if they have their trust. Owning a personal business brand on TikTok can help you build a network of connected and devoted customers, making it very easy to sell your product to them.
Virtual gifts: One of TikTok’s most helpful features for content creators trying to monetize their work is live gifting. The majority of social networks include a live-streaming capability, but TikTok stands apart since users can send virtual gifts during a live stream that can be exchanged for money in real time to demonstrate their appreciation.
Be an Influencer for brands: Tiktok’s policy allows creators to post branded content. With the Tiktok creator marketplace, brands can check the analysis of their influencers’ posts on their product. As a content creator, this is the easiest way to make money on TikTok. All you need to do is to build an audience you know, reach out to brands you think may need your audience, and create branded content around their product.
TikTok is an excellent platform to earn money as content creators. Above are four ways to earn on TikTok, but the easiest is by being an influencer.
Tima is home to many African influencers. It is not just our duty to help businesses increase their ROI with influencer marketing; it is our mission to help influencers build a good business around their creative skills and help them live sustainable lives.
