Influencer 2.0: Better influencer marketing strategies

Influencer marketing used to be about using well-known people or top influencers to push a product or concept to their already-established following. This was influencer marketing 1.0 and time has changed.

There has been a huge change in influencer marketing in this new era. Content creators now serve as influencers. While influencers profit from selling goods or ideas to their already-existing following, content creators earn money by producing entertaining material online. Although influencers can also be content creators, content creators are not always influencers.

Influencer marketing 2.0 engages both influencers and content creators.

Changes in Influencer marketing 2.0

What we previously knew has changed with Influencer marketing 2.0. Here are few adjustments that will take place in this new period.

More use of Creators

Professional creators are in high demand this new era, almost as much as influencers. Brands will want creators to do what they do, producing entertaining content that also conveys the desired message. More brands will use content makers to spread their message as opposed to hiring direct, already-established influencers. If social media becomes less about social connections and more about entertainment, the best content that is fully optimized for the entertainment will win.

More support for E-commerce

The amount of commerce-enabled content that creators produce for companies is set to soar as social media platforms develop their e-commerce capabilities, from Instagram marketplace to Twitter coin feature.

As businesses try to adapt the QVC-Quality, Value and Convenience model for the modern age, livestream shopping is probably going to keep growing.

Expect many creators to seek a share of the profits for any things they assist in selling in their streams if they become eager to monetize outside of brand agreements.

Beyond the creation of social content, smart brands will seek to establish deeper relationships with influencers and creators.

More than social media

Influencer marketing 1.0 was primarily concerned with working with influencers to produce content for their feeds and the initial usage of that material for sponsored social.

The main focus of Influencer marketing 2.0 is on repurposing content produced by creators and influencers for use throughout the whole marketing system.

Consumers should have access to relatable, authentic information outside of social media on other platforms as well.

Influencers have the power to drastically increase brand equity and awareness while boosting sales for businesses.

Better strategies for influencer marketing 2.0

In this modern era, greater-than-usual techniques, rather than just traditional influencers, will be required for an influencer marketing campaign to be successful. Here are five more effective ways to increase ROI in influencer marketing 2.0.

Use of KOL Influencer marketing

Key opinion leaders, or KOLs, are well-known experts in a certain field or business. We discuss individuals like Sydney Morgan- Make up expert, Deborah Omale- a leader in the Nigerian Christian community, and Bankole Welllington- a KOL in the political sector, among others. These individuals are frequently seen as gods in their particular niche, which gives brands an advantage. In this new era, marketers can utilize these gods to communicate with fans and patriots instead of the typical influencers or creators.

Depending on what they are known for and comfortable with, you may ask key opinion leaders to: create a dedicated blog article, hold your products in a photo for a digital ad, or publish an Instagram post about it.

Campaigns with micro influencers

Micro influencers are those with 10k–50k followers. Micro influencers will perform a great deal more effective marketing in this new era because they have a much closer relationship with their relatively large audience. As not all micro influencers are successful, you must do extensive study before selecting one. Focus on their consistent engagement rates and look for influencers who have your brand’s personality because they are likely to reach your target market. In Influencer marketing 2.0, micro influencers will be highly sought-after.

Blog influencers

A blog influencer is someone who publishes content on their own popular blog and has thousands, if not millions, of readers and subscribers. They differ from other bloggers in terms of their influence and reach.

A particularly effective influencer marketing method is to commission reputable bloggers in your niche to write articles about your product, even though visual materials are currently more effective. Considering that influencer marketing extends beyond social media, a blogging influencer will be very beneficial to your brand. Blogger influencers can help:

1. Build your website traffic
2. Generate an everlasting content
3. Increase your SEO ranking
4. Drive organic traffic in addition to their audience

Blogger influencers are not in high demand which is why you should use this technique before others.

Influencer partnership

Many brands will almost certainly hire creators to run their entire social media channels, either as full-time employees or as contract advisors in this era. The influencer marketing industry is becoming more sophisticated, and the next phase may see an increase in the number of brands utilizing influencer content to help drive performance across all aspects of the marketing organization.

Employing a creator or influencer to represent your business is a wise choice because they are experts at creating content and growing fan bases. They can work as co-workers or partners. Rather than temporarily renting their fame and expertise, it is wise to hire these individuals to work for you full-time.

Sponsored user generated content

After obtaining bloggers, micro influencers, and KOL influencers to generate friendly content and achieving the required ROI, it is reasonable to repurpose this content as user generated advertising on any platform you desire. Ads with user-generated content are more persuasive than words from companies themselves. This is a brand running a campaign that includes not only the influencer’s audience but also the entire internet. This is a sure bet for maximum ROI in influencer marketing 2.0.

Conclusion

You need TIMA to help you navigate through the uncertainty of identifying the best influencers and the best marketing strategy for your campaign.

TIMA is a results-driven influencer marketing company that assists clients in running effective influencer marketing campaigns while handling every other aspect. We have a large network of Nigerian and African influencers that can assist in bringing your brand’s awareness from minimal to maximum.

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