In addition to his other businesses like Tesla, SpaceX, Neuralink, OpenAI, and others, Elon Musk launched a new perfume line called Burnt Hair, which is partnered with The Boring Company.
On the 9th of October, Elon Musk launched Burnt Hair on Twitter which sold thousands of bottles minutes after the declaration. In announcing the launch, he wrote: “With a name like mine, getting into the fragrance business was inevitable—why did I even fight it for so long?”
The pattern continued on Wednesday, with a post claiming 10,000 units sold at $100 each. Right after the declaration, Musk changed his Twitter bio to ‘Perfume Salesman’.
How did Burnt Hair get so much sales in such a short time?
Influencer marketing!
Many people forget that influencer marketing is simply seeking out conversations with those who have your target audience. Elon Musk did this with his perfume line. He has millions of followers, so talking about his product made it seen by a very large number of potential customers and partners.
3 things that Elon Musk’s use of influencer marketing accomplished for Burnt Hair
Awareness
People must first be aware that a business or product exists for it to be successful. Even though Burnt Hair was a new perfume line, just a handful of people, knew it. Musk’s involvement made it the most talked about perfume line today with a large number of search. Influencer marketing, when done correctly prior to revenue generation, exposes your company to the individuals. It moves your prospects from uninformed or partially informed to fully informed about your product.
Sales
With Musk’s statement as their guide, people have purchased Burnt Hair Perfume. Over 10,000 bottles sold in hours.
No matter what the objective of any marketing campaign is, it all boils down to making sales. Influencer marketing brings assured sales because people trust other people more than regular digital ads when it comes to purchasing decisions. Sales is inevitable if you use the right influencer with your target audience.
Repeat Purchase
One factor that makes influencer marketing different from other types of advertising is that people can share influencers’ content.
Unlike regular digital ads, which run for only a particular period of time and then are discontinue, influencer marketing campaigns can be viewed again and shared by others.
Since Musk released the tweet announcing Burnt Hair, it has gained traction on social media and received more retweets with each passing day bringing more awareness and sales. Influencer marketing is more like word of mouth marketing: it lives on in your audience’s minds for a long time and keeps spreading. As a result of Elon Musk’s tweet, Burnt Hair perfume is raking in money without the need for billboard advertisements or radio jingles.
Influencer marketing has helped so many start-up and existing businesses build strong awareness and revenue sustained business. More businesses are adding Influencer marketing to their 2023 budget, as well as holiday adverts because of its measurable results. Don’t be left out!
Tima is one of the leading influencer marketing agencies in Africa. We help brands connect with the right influencers and give measurable and profitable results from Influencer marketing.
Make more enquiries here: hello@tima.agency
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