In 2025 Pinterest continues to be a powerful platform for creators looking to expand their audience, share their passions, and earn money. With over 520 million monthly users, the platform has evolved into a vital space for influencers, especially as visual content gains traction across social media. Pinterest’s blend of user-centric features and opportunities for creativity makes it easier than ever for influencers to build and monetize their brand.
Here’s how influencers can capitalize on Pinterest’s ecosystem to generate income and boost their visibility.
1. Leveraging Affiliate Marketing on Pinterest
Pinterest’s unique, discovery-driven design makes it an ideal platform for affiliate marketing. With user-friendly policies that allow creators to include affiliate links directly in Pins, you can promote products you believe in and earn a commission for each sale generated through your referral links. In 2025, affiliate marketing on Pinterest is more effective, as users come to the platform actively seeking inspiration and products.
To make the most of affiliate marketing on Pinterest:
- Focus on niche products that align with your brand.
- Use rich pins to add more information, like pricing, to your posts.
- Collaborate with brands whose products your audience will appreciate, building authenticity and trust.
2. Sponsored Content and Brand Partnerships
As brands seek to expand their social media presence, Pinterest is becoming a popular choice for product promotion. Brands are now looking for Pinterest influencers who can create visually stunning content that resonates with their audience.
To attract brand collaborations:
- Curate boards and pins that showcase a consistent theme or aesthetic.
- Engage with relevant hashtags and explore trending topics within your niche.
- Connect with brands that align with your style and consider sending collaboration proposals showcasing your unique Pinterest content.
3. Selling Your Own Products and Services
Pinterest is an excellent platform for selling your own products, whether digital or physical. By creating boards around your brand or setting up a shop on Pinterest, you can reach audiences genuinely interested in the types of products or services you offer.
Some popular ways influencers are monetizing their own products on Pinterest include:
- Digital Products: Templates, printable planners, e-books, and online courses are popular on Pinterest, especially in niches like productivity, fitness, and home organization.
- Physical Products: Use Pinterest as a visual storefront for fashion items, home decor, and even handmade crafts. Rich pins for products also make it easier for users to view pricing and details.
- Services: Service-based influencers, like photographers, designers, or life coaches, can use Pinterest as a portfolio. Showcase your work, link to testimonials, and drive bookings directly from your profile.
4. Drive Traffic to Your Blog or YouTube Channel
If you’re an influencer with an active blog or YouTube channel, Pinterest is a game-changer for driving traffic. Many creators see Pinterest as a search engine for visual content, making it an ideal place to share educational content or lifestyle tips. Pins that link back to long-form content have a higher chance of being saved and shared, increasing traffic and engagement.
When using Pinterest to drive traffic to other platforms:
- Create high-quality images or graphics that attract clicks.
- Use keywords strategically in your pin titles and descriptions.
- Repin your own content periodically to keep it circulating.
5. Earn Through the Pinterest Creator Rewards Program
Pinterest’s Creator Rewards program, launched in recent years, pays creators directly for their content. With this program, you’re rewarded for producing high-quality pins that meet Pinterest’s monthly content goals. It’s an excellent opportunity to earn income by sharing content that resonates with Pinterest users.
To make the most of this program:
- Create pins that reflect Pinterest’s trending themes, such as DIY, wellness, and home decor.
- Post regularly to build a strong presence and increase your eligibility.
- Focus on engagement by responding to comments and encouraging saves and repins.
New Pinterest Features You Can Leverage in 2025
Pinterest recently introduced a range of new features designed to help creators grow and monetize their presence on the platform. Here’s how you can use these tools to maximize your reach and boost earnings:
Collages
Announced in September 2024, Pinterest Collages offer an exciting new way to showcase creativity. This feature allows you to create collages directly within the app, mixing images and designs to capture attention and make your content stand out. Use collages to highlight multiple products or create mood boards that resonate with your followers.
Landing Page for Creating Pinterest Collages
To streamline your collage creation, Pinterest has introduced a dedicated landing page in the app. This space makes it easy to explore and craft visually appealing collages without needing third-party apps. For influencers, this feature is a powerful way to showcase brand partnerships or visually represent your latest projects.
Board Sharing
The new board-sharing feature lets you transform Pinterest boards into photo grids or montage videos that can be easily shared on other social platforms like Instagram. This cross-platform functionality allows you to expand your reach by introducing Pinterest content to followers on different networks. Use this feature to share themed boards, showcase collections, or promote brand collaborations seamlessly.
Instagram Account Claiming
With Instagram Account Claiming, you can auto-publish your Instagram content directly to Pinterest. This integration allows influencers to share OOTD (outfit of the day) photos, decor ideas, or recipe videos with a broader audience, reaching Pinterest’s millions of users effortlessly. By syncing Instagram posts, you ensure your content stays fresh across platforms, growing engagement with minimal extra effort.
In Conclusion
Pinterest in 2025 offers numerous pathways to earn and grow as an influencer. Whether through affiliate marketing, brand partnerships, or leveraging new creative tools, the platform gives you the freedom to explore different income streams while building a unique, visually appealing brand. By staying updated with the latest Pinterest features and strategies, you can make the most of the opportunities this platform offers and turn your Pinterest presence into a profitable, engaging extension of your brand.
TIMA often runs exclusive campaigns with top brands, giving creators the chance to participate in high-visibility projects. These campaigns not only boost your credibility as a creator but also provide you with content for your portfolio that can help you land future collaborations. Joining an influencer network that offers these opportunities can be a game-changer for your growth strategy.
