Abiola, popularly known as JustAbiola, is a native of Osun State and a physiotherapy graduate from the University of Medicine in Ondo. But it wasn’t in a medical setting that Abiola found his calling; it was in front of the camera, connecting with millions through authentic, heartwarming content. I had the pleasure of interviewing him, and here’s how he shared his inspiring story.
Humble Beginnings with a Viral Twist
JustAbiola’s journey into content creation was spontaneous, unplanned, and remarkably successful from the start. He began creating content in 2022, and only four days into his journey, he hit 30,000 views on his first viral video on YouTube. As he recalled, “I remember the date sef — 24th December 2022.” The memory of that moment is etched in his mind as the day his content took off and people started to notice the magic he could bring to social media.
A Natural Talent
For JustAbiola, content creation wasn’t a skill he honed through courses or workshops. It was innate. “Nothing was forced,” he said. “I just did what I loved or enjoyed watching.” This natural approach has kept his content fresh, relatable, and genuine — qualities that his audience clearly appreciates. And as he’s grown, so has his reach: he now boasts 2.4 million followers on TikTok (with a whopping 18 million likes), 624,000 on Instagram, and 27,000 on YouTube.
Crafting a Unique Niche
Ask Abiola about his niche, and he’ll tell you, “I’ll consider my niche as the Street Interview Niche, but my friends say it’s Philanthropy.” It’s an interesting blend — his content involves interviewing and featuring his followers, which gives his audience a chance to connect with real people and real stories. But underlying it all is his genuine desire to uplift and bring joy. When asked about the purpose behind his content, he explained simply, “To put smiles on people’s faces.” And it’s a purpose that resonates deeply with those who follow him.
Fueled by Faith and Creativity
With his unique approach, you might expect an elaborate team, but JustAbiola keeps things simple. It’s just him, his videographer, and a bit of faith. “My creative process is fully funded by God,” he told me. His toolkit is straightforward too: an iPhone and a mic for filming, Final Cut Pro on his MacBook for editing. Every step of his process is authentic, from filming to the final edit, ensuring that his content stays true to his vision and values.
Brand Partnerships with Integrity
As his follower count grew, so did the opportunities for brand partnerships. Yet, JustAbiola stays selective about the brands he works with, keeping his audience in mind. “I value and love my audience too much to take them for granted,” he shared. He only partners with brands that offer value to his followers, blending their messages seamlessly into his content. It’s a model that works — his brand collaborations now average around 2 million views, revealing that he has true connection with his audience.
Advice for Aspiring Creators: “Keep pushing, be consistent, and put all your hopes in God,” says Abiola, emphasizing the importance of perseverance and faith.
Just Abiola in Numbers
Despite his humble and down-to-earth nature, JustAbiola has turned his natural talent into an impressive social media presence. His TikTok account is booming with 2.4 million followers, his Instagram feed is active with 624,000 fans, and his YouTube channel continues to grow with 27,000 subscribers. His reach isn’t just numbers; it’s a testament to the community he’s built — a community drawn to his authenticity, joy, and dedication to making others smile.
