Creating FOMO: Influencer-Driven Hype for Black Friday Deals

Creating FOMO: Influencer-Driven Hype for Black Friday Deals

Black Friday, as we know it, began in the United States. Its name traces back to the 1960s when retailers, hoping to move from financial losses (“in the red”) to profits (“in the black”), held massive sales the day after Thanksgiving. Cyber Monday, on the other hand, emerged in 2005…

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The 2025 Guide to Brand Reputation: How to Build Trust and Stand Out

The 2025 Guide to Brand Reputation: How to Build Trust and Stand Out

In 2025, building a strong brand reputation is more critical than ever. With customers holding brands to higher standards and more competition vying for their attention, a positive reputation can be the difference between growth and obscurity. Every review, social media mention, and customer interaction shapes your brand’s image—making reputation…

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UGC Marketing

UGC vs. Influencer Marketing: Which Drives Better ROI?

The rise of digital marketing has introduced brands to new forms of outreach and engagement. Among the most effective strategies are User-Generated Content (UGC) marketing and influencer marketing, both of which leverage content creators in different ways to build trust, drive awareness, and encourage consumer action. In this detailed article,…

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Using Influencer Marketing for Product Awareness

Using Influencer Marketing for Product Awareness

Building product awareness is often the first step for any brand trying to establish its place in the market. While traditional advertising methods like TV commercials, billboards, and radio spots still exist, modern consumers spend more time on social media platforms such as Instagram, TikTok, and YouTube. This shift in…

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5 Strategies to Boost Your Next Influencer Marketing Campaign

5 Strategies to Boost Your Next Influencer Marketing Campaign

Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…

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Influencer Marketing Tools

Maximizing Your ROI with Influencer Marketing Tools in 2024

Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…

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Micro influencers: Small but Very Niched Audience Equals Big Results

Micro influencers: Small but Very Niched Audience Equals Big Results

Micro-influencers are social media personalities with follower counts ranging from 10,000 to 100,000. These individuals often focus on niche topics, such as fitness, beauty, travel, or tech, allowing them to cultivate a loyal and highly engaged audience. Unlike mega-influencers, whose vast follower counts may dilute engagement, micro-influencers deliver significant results,…

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How TIMA Has Successfully Run Big Brother Naija’s Travelbeta Campaign 3x in a Row!

How TIMA Has Run BBNaija Travelbeta Campaign 3x in a Row!

Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…

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Strategies for Maximizing Your Impact as a Content Creator in the Second Half of the Year

Strategies for Maximizing Your Impact as a Content Creator in the Second Half of the Year

As we enter the year's remaining half, content creators and influencers face a unique landscape ripe with opportunities and challenges. You must adapt, innovate, and strategize to yield more results and maximize impact. Here’s an in-depth guide to thriving in the second half of the year, tailored for all types…

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how to run an authentic influencer marketing campaign

2 Rules To Run An Authentic Influencer Marketing Campaign

Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…

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