Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
As we enter the year's remaining half, content creators and influencers face a unique landscape ripe with opportunities and challenges. You must adapt, innovate, and strategize to yield more results and maximize impact. Here’s an in-depth guide to thriving in the second half of the year, tailored for all types…
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
