Over the years, marketing strategies have evolved to meet the changing needs of audiences and the rise of new media platforms. Among these strategies, sponsored content has undergone one of the most remarkable transformations. What began as subtle product placements in movies and TV shows has now shifted into a…
The global influencer marketing platform market is projected to reach over $270 million in 2025. Influencer marketing continues to evolve, with software companies playing a significant role in facilitating connections between brands and influencers. Despite slight dips in approval ratings, 83% of marketers still find influencer marketing highly effective, making…
Black Friday, as we know it, began in the United States. Its name traces back to the 1960s when retailers, hoping to move from financial losses (“in the red”) to profits (“in the black”), held massive sales the day after Thanksgiving. Cyber Monday, on the other hand, emerged in 2005…
In 2025, building a strong brand reputation is more critical than ever. With customers holding brands to higher standards and more competition vying for their attention, a positive reputation can be the difference between growth and obscurity. Every review, social media mention, and customer interaction shapes your brand’s image—making reputation…
Influencer marketing is now a cornerstone for modern brands seeking to build trust and reach wider audiences. However, one of the biggest challenges marketers face is creating a well-planned, profitable budget for their campaigns. A smart influencer ad budget can make or break the success of your campaign, especially in…
Influencer marketing has become a crucial tool for brands looking to engage their target audience. With 93% of marketers now using influencer marketing , it’s clear that influencers impact far more than just brand awareness. They play a pivotal role throughout the entire customer buying journey, from awareness to post-purchase…
The rise of digital marketing has introduced brands to new forms of outreach and engagement. Among the most effective strategies are User-Generated Content (UGC) marketing and influencer marketing, both of which leverage content creators in different ways to build trust, drive awareness, and encourage consumer action. In this detailed article,…
Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
