Influencer marketing is now a cornerstone for modern brands seeking to build trust and reach wider audiences. However, one of the biggest challenges marketers face is creating a well-planned, profitable budget for their campaigns. A smart influencer ad budget can make or break the success of your campaign, especially in…
Influencer marketing has become a crucial tool for brands looking to engage their target audience. With 93% of marketers now using influencer marketing , it’s clear that influencers impact far more than just brand awareness. They play a pivotal role throughout the entire customer buying journey, from awareness to post-purchase…
The rise of digital marketing has introduced brands to new forms of outreach and engagement. Among the most effective strategies are User-Generated Content (UGC) marketing and influencer marketing, both of which leverage content creators in different ways to build trust, drive awareness, and encourage consumer action. In this detailed article,…
Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
The halfway point of the year is a pivotal moment for businesses. It’s the perfect time to reassess, refocus, and reignite efforts to achieve and surpass annual goals. One powerful strategy that often gets overlooked, especially by those with slim financial budgets or large companies unfamiliar with it, is influencer…
Nigeria's YouTube scene is booming, with influencers from diverse backgrounds using the platform to share their talents, insights, and creativity. These influencers have amassed significant followings, shaping the digital landscape in the country. This article highlights 30 YouTube influencers in Nigeria, showcasing their unique contributions to the platform and the…
Every marketer knows there are no overnight successes in social media. Achieving a trending brand post is less about luck and more about dedicating time to building and executing a sophisticated strategy. The brands that manage to pull this off have put in the work to reach a high level…
As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…
