Influencer marketing 2.0

Influencer 2.0: Better influencer marketing strategies

Influencer marketing used to be about using well-known people or top influencers to push a product or concept to their already-established following. This was influencer marketing 1.0 and time has changed. There has been a huge change in influencer marketing in this new era. Content creators now serve as influencers.…

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influencer marketing

Best Influencer Marketing Agencies in Nigeria 2023

As content marketing takes its place as the best form of cost effective marketing, Influencer marketing has proven to be a major part of content marketing. Businesses now sell to their target audience with content marketing via influencers. In our article, we will look at the basics as well as…

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How Influencers should be paid

Pay Influencers using any of these 5 Payment Systems

How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…

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Influencer Marketing in 2023

5 Looming Influencer Marketing Trends To Watch Out For In 2023

The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…

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how to run an authentic influencer marketing campaign

2 Rules To Run An Authentic Influencer Marketing Campaign

Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…

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