The popularity of podcasts has been increasing globally, it is also a trend in Nigeria. Podcasting is a form of digital media that consists of audio or video content distributed via the internet as a series of episodes. Podcasts are typically delivered in a serial format. It can be subscribed…
Many brands do not understand how to use CPG influencer marketing. However, it is a sector that is increasingly in need of more reach and sales, which influencers can provide. Creator partners offer a valuable platform for brands to make a memorable, impactful narrative, resulting in more meaningful engagement among…
Influencer marketing used to be about using well-known people or top influencers to push a product or concept to their already-established following. This was influencer marketing 1.0 and time has changed. There has been a huge change in influencer marketing in this new era. Content creators now serve as influencers.…
As content marketing takes its place as the best form of cost effective marketing, Influencer marketing has proven to be a major part of content marketing. Businesses now sell to their target audience with content marketing via influencers. In our article, we will look at the basics as well as…
How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…
The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
