Instagram continues to evolve, offering new tools and opportunities for influencers to monetize their content, enhance engagement, and refine their strategies. In 2025, the platform has introduced several updates that impact how creators collaborate with brands, engage with their audience, and manage their content. Here’s a deep dive into the…
The influencer marketing industry is evolving at breakneck speed. As we step into 2025, it’s no longer enough to rely solely on creativity or a large following. Influencers need to stay ahead of trends and adapt to the shifting demands of audiences and brands alike. Here are five key trends…
As an influencer, maintaining a consistent brand voice across multiple platforms can feel overwhelming. How do you keep your content aligned with your personal brand while engaging diverse audiences, keeping up with algorithms, and riding the wave of ever-changing trends? The answer lies in content pillars. Content pillars are the…
Abiola, popularly known as JustAbiola, is a native of Osun State and a physiotherapy graduate from the University of Medicine in Ondo. But it wasn’t in a medical setting that Abiola found his calling; it was in front of the camera, connecting with millions through authentic, heartwarming content. I had…
In 2025 Pinterest continues to be a powerful platform for creators looking to expand their audience, share their passions, and earn money. With over 520 million monthly users, the platform has evolved into a vital space for influencers, especially as visual content gains traction across social media. Pinterest's blend of…
As 2024 draws to a close, it’s time for influencers and marketers alike to start planning for 2025. Social media reports are key to this process, helping you assess past performance and set intentional goals for the year ahead. Here, we’ll break down what a social media report entails, why…
As a content creator, the rapidly evolving digital landscape in 2025 will offer both exciting opportunities and new challenges. With platforms constantly updating their algorithms, user preferences shifting, and new trends emerging, creators must continuously adapt to stay relevant. Whether you're a budding influencer or an established creator looking to…
Video content has rapidly become a dominant force in the marketing and content creation world. Whether you’re a seasoned professional or a novice just starting, the right video editing software can make all the difference in producing engaging and high-quality videos. In 2024, there are more options than ever, ranging…
Social media is a dynamic environment where platforms are in constant competition for users' time, creativity, and followers. Among these contenders, two giants have emerged as leaders in the microblogging space: Meta’s Threads and X, the platform formerly known as Twitter. With both platforms offering unique experiences, the question arises:…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
