They are not flesh and blood, but rather sophisticated computer-generated beings known as virtual influencers. Yesterday, the unveiling of Maya from Mystra in India marked another milestone in this rapidly expanding landscape. With the rise of these digital personas, it's becoming clear that a revolution is on the horizon, and…
Before the term "influencer" became popular, brands relied on celebrities to promote their products and increase brand exposure. During that time, social media users were fascinated by the illusion of a glamorous lifestyle. However, the current era values authenticity above all else. This raises the question: will endorsements from celebrities…
In the world of creator marketing, bigger doesn't always mean better. In fact, micro content creators, those with follower counts ranging from 5,000 to 20,000, have emerged as smart choices for brands aiming to drive conversions. The strategy of collaborating with micro-creators is gaining popularity, with an impressive 90% of…
Bukunmi Adeaga Ilori, popularly known by her online pseudonym, Kie Kie, has become a top influencer in Nigeria. This is due to her impressive online presence and captivating content creation skills. As her popularity continues to soar, many have pondered what makes her stand out from other influencers in Nigeria.…
Unlike influencers, who often boast a large following and exert influence over their audience's decisions, content creators come in various forms and sizes. Take, for example, someone with 100k followers on TikTok. While their follower count may be impressive, it does not automatically qualify them as an influencer. They might…
Influencer marketing has become a powerful tool for brands to connect with their target audience and increase sales. As a result, more and more influencers are being approached for collaborations, leading to the management of multiple campaigns simultaneously. Managing multiple campaigns can be overwhelming and challenging, especially if you're a…
As a digital content creator, you know that creating content takes time and effort. You might spend hours filming a video, only to see it get buried in your archives after a few weeks. However, you don't need to create new content every time you want to engage with your…
A lot of influencers out there swear by having complete control over their influencer marketing biz. They're afraid that if they get the help of an influencer marketing agency, they might lose their ownership of the whole thing. But here's the thing - influencer marketing agencies aren't like those big…
Authenticity and Sponsorship: As an influencer, the primary source of income is often through sponsored advertisements. Nevertheless, it can be alluring to stray away from the path of genuine content that built your fan base and instead create content similar to conventional social media ads. This blog post aims to…
In the world of social media, influencers have become a powerful force in shaping public opinion and driving consumer behavior. With millions of followers on platforms like Instagram, YouTube, and TikTok, influencers have the ability to promote products, services, and ideas to a massive audience. However, the rise of defluencing…
