Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
Every marketer knows there are no overnight successes in social media. Achieving a trending brand post is less about luck and more about dedicating time to building and executing a sophisticated strategy. The brands that manage to pull this off have put in the work to reach a high level…
YouTube's decision to create short-form content, YouTube Shorts, was smart and timely, although, it was spurred by the successful launch of TikTok. Since YouTube started its short-form video initiative in September 2020, it has seen a dramatic increase in monthly users. It had a 28% jump from 1.86 billion to…
