As 2024 draws to a close, it’s time for influencers and marketers alike to start planning for 2025. Social media reports are key to this process, helping you assess past performance and set intentional goals for the year ahead. Here, we’ll break down what a social media report entails, why…
Influencer marketing is now a cornerstone for modern brands seeking to build trust and reach wider audiences. However, one of the biggest challenges marketers face is creating a well-planned, profitable budget for their campaigns. A smart influencer ad budget can make or break the success of your campaign, especially in…
Influencer marketing has become a crucial tool for brands looking to engage their target audience. With 93% of marketers now using influencer marketing , it’s clear that influencers impact far more than just brand awareness. They play a pivotal role throughout the entire customer buying journey, from awareness to post-purchase…
As a content creator, the rapidly evolving digital landscape in 2025 will offer both exciting opportunities and new challenges. With platforms constantly updating their algorithms, user preferences shifting, and new trends emerging, creators must continuously adapt to stay relevant. Whether you're a budding influencer or an established creator looking to…
The rise of digital marketing has introduced brands to new forms of outreach and engagement. Among the most effective strategies are User-Generated Content (UGC) marketing and influencer marketing, both of which leverage content creators in different ways to build trust, drive awareness, and encourage consumer action. In this detailed article,…
Building product awareness is often the first step for any brand trying to establish its place in the market. While traditional advertising methods like TV commercials, billboards, and radio spots still exist, modern consumers spend more time on social media platforms such as Instagram, TikTok, and YouTube. This shift in…
Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
Micro-influencers are social media personalities with follower counts ranging from 10,000 to 100,000. These individuals often focus on niche topics, such as fitness, beauty, travel, or tech, allowing them to cultivate a loyal and highly engaged audience. Unlike mega-influencers, whose vast follower counts may dilute engagement, micro-influencers deliver significant results,…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
