Influencer Marketing

10 Must-Ask Questions to Ensure Successful Influencer Partnerships

Influencer marketing has become an essential component of many marketing strategies. It is a powerful way to reach a target audience through social media platforms and build brand awareness. By partnering with influencers, brands can leverage their reach and credibility to promote their products or services. But not all influencers…

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Maintaining authenticity as an influencer

How To Maintain Authenticity As An Influencer

The influencer marketing industry is growing and the issue of authenticity has come to the forefront. Maintaining authenticity as an influencer can be challenging, particularly when it comes to sponsored content. It can be tempting to accept every sponsorship offer that comes your way, but doing so can damage your…

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finding the right influencer

How to find and partner with the right influencer

Finding the right influencer to partner with can be a game changer for your brand in this new era. Influencer marketing has become one of the most effective ways to reach new customers and promote your products or services. However, with so many influencers to choose from, it can be…

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Podcast Marketing

Why your brand should consider Podcast Marketing in 2023

The popularity of podcasts has been increasing globally, it is also a trend in Nigeria. Podcasting is a form of digital media that consists of audio or video content distributed via the internet as a series of episodes. Podcasts are typically delivered in a serial format. It can be subscribed…

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CPG Influencer Marketing

3 Techniques for Influencer Marketing in the CPG Sector

Many brands do not understand how to use CPG influencer marketing. However, it is a sector that is increasingly in need of more reach and sales, which influencers can provide. Creator partners offer a valuable platform for brands to make a memorable, impactful narrative, resulting in more meaningful engagement among…

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Strategies for Influencers in 2023

5 Compulsory Strategies for Influencers in 2023

In 2022, the influencer marketing industry was worth $16.4 billion. The global influencer marketing platform market will be worth $84.89 billion by 2028. As a result, it should come as no surprise that marketers will collectively spend more than $4.5 billion on influencers by 2023. This is leaving a proper…

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Influencer marketing 2.0

Influencer 2.0: Better influencer marketing strategies

Influencer marketing used to be about using well-known people or top influencers to push a product or concept to their already-established following. This was influencer marketing 1.0 and time has changed. There has been a huge change in influencer marketing in this new era. Content creators now serve as influencers.…

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influencer marketing

Best Influencer Marketing Agencies in Nigeria 2023

As content marketing takes its place as the best form of cost effective marketing, Influencer marketing has proven to be a major part of content marketing. Businesses now sell to their target audience with content marketing via influencers. In our article, we will look at the basics as well as…

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Instagram polls and Creator portfolio

Instagram’s Newest features: Creator Portfolio + DM Polls

On its Creator Marketplace, Instagram has added a new function to assist creators in connecting with brands. In order to stand out for brand deals, creators may showcase to brands what makes them special as a creator using the Creator Portfolio. With Instagram Creator Portfolio You can: +Add text to…

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How Influencers should be paid

Pay Influencers using any of these 5 Payment Systems

How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…

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