Africa's creator economy is worth $20 billion, less than 20% of the creator economy at large.
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
Influencers are a crucial factor in digital businesses because they are the bridge between brands and consumers. Some of the ways to group influencers can be by; their audience size, the platform on which they are active (such as Instagram or Twitter), the niche of products or services that they…
Since Influencer marketing has become one of the most effective marketing strategies on social media, Brands just beginning to implement it might find it overwhelming. Hiring the right influencers for your marketing campaign can be sort of a challenge. Knowing how to find the right people for your marketing campaign…
