Tayo Aina

Creators’ Insider: Meet Tayo Aina, one of Africa’s biggest YouTubers

In the ever-evolving world of digital content creation, YouTube has emerged as a powerful platform for individuals to express their creativity, share their knowledge, and build communities around the world. Among the rising stars of YouTube is Tayo Aina, a Nigerian vlogger who has captured the hearts of millions with…

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Micro Influencers

Micro Influencers vs. Macro Influencers: What Brands Need to Know

Before the term "influencer" became popular, brands relied on celebrities to promote their products and increase brand exposure. During that time, social media users were fascinated by the illusion of a glamorous lifestyle. However, the current era values authenticity above all else. This raises the question: will endorsements from celebrities…

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Content Creators

How to Start Out as an Influencer For Content Creators

In the world of creator marketing, bigger doesn't always mean better. In fact, micro content creators, those with follower counts ranging from 5,000 to 20,000, have emerged as smart choices for brands aiming to drive conversions. The strategy of collaborating with micro-creators is gaining popularity, with an impressive 90% of…

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Influencer in Nigera

Creators Insider: Why Everyone Loves Content Creator Kie Kie

Bukunmi Adeaga Ilori, popularly known by her online pseudonym, Kie Kie, has become a top influencer in Nigeria. This is due to her impressive online presence and captivating content creation skills. As her popularity continues to soar, many have pondered what makes her stand out from other influencers in Nigeria.…

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Content Creators in Nigeria

How To Work With Content Creators in Nigeria

Unlike influencers, who often boast a large following and exert influence over their audience's decisions, content creators come in various forms and sizes. Take, for example, someone with 100k followers on TikTok. While their follower count may be impressive, it does not automatically qualify them as an influencer. They might…

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Influencer Marketing Campaigns

How To Manage Multiple Influencer Marketing Campaigns

Influencer marketing has become a powerful tool for brands to connect with their target audience and increase sales. As a result, more and more influencers are being approached for collaborations, leading to the management of multiple campaigns simultaneously. Managing multiple campaigns can be overwhelming and challenging, especially if you're a…

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Influencer Marketing Myth

The Top Five Influencer Marketing Myths in 2023

As an influencer marketing agency, we have received numerous responses to our questionnaires about influencer marketing myth. It is saddening that despite its proven success, there are still many misconceptions surrounding influencer marketing that can hinder its effectiveness. In this blog post, we aim to debunk the top five influencer…

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influencers in Nigeria

How to Find the Right Influencers to Work with in Nigeria, 2023

Influencers in Nigeria: Influencer marketing has become an essential part of the marketing mix for many businesses in Nigeria. We expect the trend of partnering with influencers to promote products and services to continue growing in 2023, with more brands actively seeking out such collaborations. However, with so many influencers out…

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Influencer Marketing Campaign in Nigeria

How to get an influencer marketing campaign going in Nigeria 2023

Influencers have now become an indispensable component of the marketing mix as they possess a greater capacity to influence consumer behavior and generate brand awareness, which can drive sales growth, compared to conventional advertisements. In Nigeria, influencer marketing campaigns have emerged as a potent tool for brands to connect with…

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Authenticity and Sponsorship

The Art of Sponsored Content: Balancing Authenticity and Sponsorship

Authenticity and Sponsorship: As an influencer, the primary source of income is often through sponsored advertisements. Nevertheless, it can be alluring to stray away from the path of genuine content that built your fan base and instead create content similar to conventional social media ads. This blog post aims to…

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