Defluencing

Defluencing: How Influencers Can Use it to Their Advantage

In the world of social media, influencers have become a powerful force in shaping public opinion and driving consumer behavior. With millions of followers on platforms like Instagram, YouTube, and TikTok, influencers have the ability to promote products, services, and ideas to a massive audience. However, the rise of defluencing…

Read More
Growing Your Social Media Following in 2023

10 Expert Tips for Growing Your Social Media Following in 2023

Growing your social media following in 2023 continues to be a critical aspect of any successful marketing strategy. With the right approach, social media can provide a platform for influencers to reach new audiences, build their personal brand, and connect with their followers in meaningful ways. However, as the digital…

Read More
Instagram Influencer Marketing

Instagram Influencer Marketing: Tips and Tricks for Marketers

Instagram is an essential platform for brands of any size looking to tap into influencer marketing. With a staggering 2 billion monthly active users, it provides a vast audience for businesses to connect with. However, the platform's value goes far beyond its user base. One of Instagram's strongest assets is…

Read More
TikTok SEO

TikTok SEO: Top 7 Tactics to Make Your Content Viral

With the rise of influencer marketing and the ever-increasing popularity of social media platforms, TikTok has become a force to be reckoned with in the world of content creation. In fact, in our recent newsletter to creators, we highlighted the story of a food influencer who was able to make…

Read More
POV trend

The POV Trend: Why Brands Need to Lean Into It

POV trend: Social media is a vast platform where videos, audios, and challenges can become viral in an instant, but not all of them can stand the test of time. Some trends vanish in a week, while others endure. It's challenging to predict which trends will become popular, but while…

Read More
Trends for Influencers

The Power of Influence: Trends and Strategies for Influencers

In recent years, influencer marketing has become a mainstream marketing strategy, with businesses partnering with social media influencers to promote their products or services. As a result, influencers have become essential players in the marketing world, and their role is only going to become more important in the future. In…

Read More
Nigerian Influencers

10 Game-Changing Nigerian Influencers You Need to Know

As you already know influencer marketing is now a thing as more and more Nigerian influencers emerge with large followings. We can assure that these followings are genuine because 31.60 million Nigerians used social media as at January 2023. In this article, we will consider ten Nigerian influencers from different…

Read More
Affiliate Marketing or Creator Partnership

“Affiliate Marketing vs Creator Partnership” Which is the best for your business?

There are numerous marketing strategies available in the field of digital marketing for various commercial objectives. For companies trying to make money, creator partnerships and affiliate marketing are two common choices. While affiliate marketing is a possible payment source for creator partnerships, businesses should be aware of the key distinctions…

Read More
Working with brands as an influencer

The Dos and Don’ts of Working with Brands as an Influencer

Influencer marketing has become an essential component of digital marketing strategies, and it has transformed the way brands advertise and promote their products. Influencers have the power to reach out to their audience in a more personal and relatable manner, making it easier for brands to establish a connection with…

Read More
Influencer Marketing

10 Must-Ask Questions to Ensure Successful Influencer Partnerships

Influencer marketing has become an essential component of many marketing strategies. It is a powerful way to reach a target audience through social media platforms and build brand awareness. By partnering with influencers, brands can leverage their reach and credibility to promote their products or services. But not all influencers…

Read More