Have you ever looked at an influencer campaign and wondered, is this really working or are brands just spending money because everyone else is doing it? You are not alone. In Nigeria today, influencer marketing is everywhere. Brands are partnering with celebrities, content creators, niche experts, comedians, lifestyle influencers, and…
The global influencer marketing platform market is projected to reach over $270 million in 2025. Influencer marketing continues to evolve, with software companies playing a significant role in facilitating connections between brands and influencers. Despite slight dips in approval ratings, 83% of marketers still find influencer marketing highly effective, making…
Influencer marketing is now a cornerstone for modern brands seeking to build trust and reach wider audiences. However, one of the biggest challenges marketers face is creating a well-planned, profitable budget for their campaigns. A smart influencer ad budget can make or break the success of your campaign, especially in…
