Over the years, marketing strategies have evolved to meet the changing needs of audiences and the rise of new media platforms. Among these strategies, sponsored content has undergone one of the most remarkable transformations. What began as subtle product placements in movies and TV shows has now shifted into a…
Influencer marketing has become a crucial tool for brands looking to engage their target audience. With 93% of marketers now using influencer marketing , it’s clear that influencers impact far more than just brand awareness. They play a pivotal role throughout the entire customer buying journey, from awareness to post-purchase…
The rise of digital marketing has introduced brands to new forms of outreach and engagement. Among the most effective strategies are User-Generated Content (UGC) marketing and influencer marketing, both of which leverage content creators in different ways to build trust, drive awareness, and encourage consumer action. In this detailed article,…
Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
The halfway point of the year is a pivotal moment for businesses. It’s the perfect time to reassess, refocus, and reignite efforts to achieve and surpass annual goals. One powerful strategy that often gets overlooked, especially by those with slim financial budgets or large companies unfamiliar with it, is influencer…
As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…
With an abundance of data at our fingertips, it's essential to discern which statistics wield the most influence in shaping our strategies. Whether you're an influencer, a small business owner, or a user-generated content creator, understanding these seven key social media statistics can empower you to optimize your content, grow…
The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…
