As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…
With an abundance of data at our fingertips, it's essential to discern which statistics wield the most influence in shaping our strategies. Whether you're an influencer, a small business owner, or a user-generated content creator, understanding these seven key social media statistics can empower you to optimize your content, grow…
The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…
