Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
Influencers are a crucial factor in digital businesses because they are the bridge between brands and consumers. Some of the ways to group influencers can be by; their audience size, the platform on which they are active (such as Instagram or Twitter), the niche of products or services that they…
Want to know how to measure your influencer marketing campaign ROI? you need a solid understanding of what goals you want to achieve. An influencer marketing campaign should have a clear goal that is ideally specific and measurable. To start, you need to know what you want to achieve before…
Since Influencer marketing has become one of the most effective marketing strategies on social media, Brands just beginning to implement it might find it overwhelming. Hiring the right influencers for your marketing campaign can be sort of a challenge. Knowing how to find the right people for your marketing campaign…
With growing competition among businesses to get a piece of the market, marketing has never been more challenging. Businesses now more than ever are scrambling for ways to retain the attention of their customers. One of such ways is through Influencer marketing. In the next 5 years, one billion people…
