Influencer marketing has become a cornerstone in the digital marketing ecosystem. Brands that capitalize on this form of marketing can drive greater awareness, boost engagement, and ultimately increase sales. However, as the influencer marketing space becomes more saturated, it’s increasingly important for brands to go beyond the basics to make…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
Micro-influencers are social media personalities with follower counts ranging from 10,000 to 100,000. These individuals often focus on niche topics, such as fitness, beauty, travel, or tech, allowing them to cultivate a loyal and highly engaged audience. Unlike mega-influencers, whose vast follower counts may dilute engagement, micro-influencers deliver significant results,…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
The halfway point of the year is a pivotal moment for businesses. It’s the perfect time to reassess, refocus, and reignite efforts to achieve and surpass annual goals. One powerful strategy that often gets overlooked, especially by those with slim financial budgets or large companies unfamiliar with it, is influencer…
Nigeria's YouTube scene is booming, with influencers from diverse backgrounds using the platform to share their talents, insights, and creativity. These influencers have amassed significant followings, shaping the digital landscape in the country. This article highlights 30 YouTube influencers in Nigeria, showcasing their unique contributions to the platform and the…
Every marketer knows there are no overnight successes in social media. Achieving a trending brand post is less about luck and more about dedicating time to building and executing a sophisticated strategy. The brands that manage to pull this off have put in the work to reach a high level…
As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…
Social media has become a powerful tool for individuals and businesses alike to connect with audiences, share content, and build relationships. Among the myriad of social platforms, Instagram stands out as one of the most popular and influential platforms for brands looking to engage with their target audience. With over…
It's hard to ignore the impact of social media influencers on our daily lives. From fashion to fitness, food to finance, influencers have become trusted sources of information and inspiration for millions of people worldwide. But what exactly is it about influencers that make us so loyal to them, and…
