Every marketer knows there are no overnight successes in social media. Achieving a trending brand post is less about luck and more about dedicating time to building and executing a sophisticated strategy. The brands that manage to pull this off have put in the work to reach a high level…
As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…
Social media has become a powerful tool for individuals and businesses alike to connect with audiences, share content, and build relationships. Among the myriad of social platforms, Instagram stands out as one of the most popular and influential platforms for brands looking to engage with their target audience. With over…
It's hard to ignore the impact of social media influencers on our daily lives. From fashion to fitness, food to finance, influencers have become trusted sources of information and inspiration for millions of people worldwide. But what exactly is it about influencers that make us so loyal to them, and…
Social media has become an effective medium for people to express themselves, share their stories, and form communities. For aspiring lifestyle content creators, understanding the complexities of numerous platforms can be difficult. Every social media network has its own set of guidelines, preferences, and audience expectations. Understanding how to personalize…
Regardless of the size of the brand—new or established—video marketing has become a critical tool. Given that 239 million Americans watch YouTube content and 96% of consumers use videos to learn more about goods or services, it is obvious that using YouTube for marketing purposes is essential. But launching a…
Creativity is the heartbeat of influencer marketing. It’s the secret sauce that distinguishes influencers from the crowd, enabling them to captivate audiences and forge genuine connections. Yet, in a landscape brimming with content, fostering and sustaining creativity can be a challenging endeavor. How can influencers spend the most time being…
Opera is a leading multi-platform web browser based in Oslo, Norway. It is Africa’s most popular mobile browser with millions of users across the continent. Opera is famous for originating and building unique features into its offering which have over time become industry standard, such as speed dial, pop-up blocking,…
Instagram, being one of the leading platforms for influencer marketing, has seen the rise of numerous influencers across various niches. To assist brands in making informed decisions, our data analyst has meticulously calculated key metrics such as followers, engagement rates, niche, media count, accounts reached, and total reactions from their…
Digital content creators, primarily skit makers or video creators on platforms such as Instagram, YouTube, TikTok, and similar platforms, may soon find it essential to start newsletters or mini blogs if they haven't already. Therefore, What are Newsletters? A newsletter is an email sent out to subscribers regularly. Content creators…
