Influencers in Nigeria: Influencer marketing has become an essential part of the marketing mix for many businesses in Nigeria. We expect the trend of partnering with influencers to promote products and services to continue growing in 2023, with more brands actively seeking out such collaborations. However, with so many influencers out…
A lot of influencers out there swear by having complete control over their influencer marketing biz. They're afraid that if they get the help of an influencer marketing agency, they might lose their ownership of the whole thing. But here's the thing - influencer marketing agencies aren't like those big…
Influencers have now become an indispensable component of the marketing mix as they possess a greater capacity to influence consumer behavior and generate brand awareness, which can drive sales growth, compared to conventional advertisements. In Nigeria, influencer marketing campaigns have emerged as a potent tool for brands to connect with…
Authenticity and Sponsorship: As an influencer, the primary source of income is often through sponsored advertisements. Nevertheless, it can be alluring to stray away from the path of genuine content that built your fan base and instead create content similar to conventional social media ads. This blog post aims to…
The epoch of extensive investment in social media advertising might be drawing to a close, but that does not imply that brands should altogether relinquish their social media presence. This is precisely where Artificial Intelligence (AI) like ChatGPT can play a pivotal role. ChatGPT can facilitate brands to thrive on…
In the world of social media, influencers have become a powerful force in shaping public opinion and driving consumer behavior. With millions of followers on platforms like Instagram, YouTube, and TikTok, influencers have the ability to promote products, services, and ideas to a massive audience. However, the rise of defluencing…
Growing your social media following in 2023 continues to be a critical aspect of any successful marketing strategy. With the right approach, social media can provide a platform for influencers to reach new audiences, build their personal brand, and connect with their followers in meaningful ways. However, as the digital…
Instagram is an essential platform for brands of any size looking to tap into influencer marketing. With a staggering 2 billion monthly active users, it provides a vast audience for businesses to connect with. However, the platform's value goes far beyond its user base. One of Instagram's strongest assets is…
POV trend: Social media is a vast platform where videos, audios, and challenges can become viral in an instant, but not all of them can stand the test of time. Some trends vanish in a week, while others endure. It's challenging to predict which trends will become popular, but while…
In recent years, influencer marketing has become a mainstream marketing strategy, with businesses partnering with social media influencers to promote their products or services. As a result, influencers have become essential players in the marketing world, and their role is only going to become more important in the future. In…
