The epoch of extensive investment in social media advertising might be drawing to a close, but that does not imply that brands should altogether relinquish their social media presence. This is precisely where Artificial Intelligence (AI) like ChatGPT can play a pivotal role. ChatGPT can facilitate brands to thrive on…
In the world of social media, influencers have become a powerful force in shaping public opinion and driving consumer behavior. With millions of followers on platforms like Instagram, YouTube, and TikTok, influencers have the ability to promote products, services, and ideas to a massive audience. However, the rise of defluencing…
Growing your social media following in 2023 continues to be a critical aspect of any successful marketing strategy. With the right approach, social media can provide a platform for influencers to reach new audiences, build their personal brand, and connect with their followers in meaningful ways. However, as the digital…
Instagram is an essential platform for brands of any size looking to tap into influencer marketing. With a staggering 2 billion monthly active users, it provides a vast audience for businesses to connect with. However, the platform's value goes far beyond its user base. One of Instagram's strongest assets is…
POV trend: Social media is a vast platform where videos, audios, and challenges can become viral in an instant, but not all of them can stand the test of time. Some trends vanish in a week, while others endure. It's challenging to predict which trends will become popular, but while…
In recent years, influencer marketing has become a mainstream marketing strategy, with businesses partnering with social media influencers to promote their products or services. As a result, influencers have become essential players in the marketing world, and their role is only going to become more important in the future. In…
As you already know influencer marketing is now a thing as more and more Nigerian influencers emerge with large followings. We can assure that these followings are genuine because 31.60 million Nigerians used social media as at January 2023. In this article, we will consider ten Nigerian influencers from different…
There are numerous marketing strategies available in the field of digital marketing for various commercial objectives. For companies trying to make money, creator partnerships and affiliate marketing are two common choices. While affiliate marketing is a possible payment source for creator partnerships, businesses should be aware of the key distinctions…
Influencer marketing has become an essential component of digital marketing strategies, and it has transformed the way brands advertise and promote their products. Influencers have the power to reach out to their audience in a more personal and relatable manner, making it easier for brands to establish a connection with…
Influencer marketing has become an essential component of many marketing strategies. It is a powerful way to reach a target audience through social media platforms and build brand awareness. By partnering with influencers, brands can leverage their reach and credibility to promote their products or services. But not all influencers…
