The rise of digital marketing has introduced brands to new forms of outreach and engagement. Among the most effective strategies are User-Generated Content (UGC) marketing and influencer marketing, both of which leverage content creators in different ways to build trust, drive awareness, and encourage consumer action. In this detailed article,…
Every marketer knows there are no overnight successes in social media. Achieving a trending brand post is less about luck and more about dedicating time to building and executing a sophisticated strategy. The brands that manage to pull this off have put in the work to reach a high level…
Twitter has updated its AI to support video content. This is twitter adding an 'immersive viewing experience' for users. To watch a video you just simply click on the video and it appears full screen on your phone. Twitter has also made it easy to access more 'engaging video content'…
Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
