How to Use Social Media Reports to Drive Success in 2025

How to Use Social Media Reports to Drive Success in 2025

As 2024 draws to a close, it’s time for influencers and marketers alike to start planning for 2025. Social media reports are key to this process, helping you assess past performance and set intentional goals for the year ahead. Here, we’ll break down what a social media report entails, why…

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Micro influencers: Small but Very Niched Audience Equals Big Results

Micro influencers: Small but Very Niched Audience Equals Big Results

Micro-influencers are social media personalities with follower counts ranging from 10,000 to 100,000. These individuals often focus on niche topics, such as fitness, beauty, travel, or tech, allowing them to cultivate a loyal and highly engaged audience. Unlike mega-influencers, whose vast follower counts may dilute engagement, micro-influencers deliver significant results,…

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How TIMA Has Successfully Run Big Brother Naija’s Travelbeta Campaign 3x in a Row!

How TIMA Has Run BBNaija Travelbeta Campaign 3x in a Row!

Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…

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12 Effective Strategies to Get Paid More as a Content Creator

12 Effective Strategies to Make Money and Get Paid More as a Content Creator

In recent years, earning money as a content creator and building a career as an influencer has become more accessible than ever. With the rise of platforms like YouTube, TikTok, and Instagram, creators have a multitude of ways to monetize their content and turn their passion into a full-time job.…

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Social Media Maturity

How to Level Up Your Brand’s Social Media Maturity

Every marketer knows there are no overnight successes in social media. Achieving a trending brand post is less about luck and more about dedicating time to building and executing a sophisticated strategy. The brands that manage to pull this off have put in the work to reach a high level…

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YouTube Creators Meet Brands

TIMA’s CEO, Bobai Bally Balat Shares Insights on Successful Brand Partnerships at YouTube Creators Meet Brands

As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…

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7 Social Media Stats Every Creator Must Know

7 Social Media Statistics Every Creator Must Know

With an abundance of data at our fingertips, it's essential to discern which statistics wield the most influence in shaping our strategies. Whether you're an influencer, a small business owner, or a user-generated content creator, understanding these seven key social media statistics can empower you to optimize your content, grow…

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social media influencers

How Social Media Influencers Are Redefining Brand Loyalty in 2024

It's hard to ignore the impact of social media influencers on our daily lives. From fashion to fitness, food to finance, influencers have become trusted sources of information and inspiration for millions of people worldwide. But what exactly is it about influencers that make us so loyal to them, and…

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How to be a Successful Lifestyle Content Creator on Social Media

How to be a Successful Lifestyle Content Creator on Social Media

Social media has become an effective medium for people to express themselves, share their stories, and form communities. For aspiring lifestyle content creators, understanding the complexities of numerous platforms can be difficult. Every social media network has its own set of guidelines, preferences, and audience expectations. Understanding how to personalize…

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How to Spend the Most Time Being Creative as an Influencer

How to Spend the Most Time Being Creative as an Influencer

Creativity is the heartbeat of influencer marketing. It’s the secret sauce that distinguishes influencers from the crowd, enabling them to captivate audiences and forge genuine connections. Yet, in a landscape brimming with content, fostering and sustaining creativity can be a challenging endeavor. How can influencers spend the most time being…

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