As part of celebrating Africa Month in May, the YouTube Creators Meet Brands event provided a platform for creators and brands to connect, collaborate, and explore innovative partnership opportunities. At the heart of this gathering was TIMA's CEO, Bobai Bally Balat, who shared valuable insights gleaned from real-life case studies…
With an abundance of data at our fingertips, it's essential to discern which statistics wield the most influence in shaping our strategies. Whether you're an influencer, a small business owner, or a user-generated content creator, understanding these seven key social media statistics can empower you to optimize your content, grow…
It's hard to ignore the impact of social media influencers on our daily lives. From fashion to fitness, food to finance, influencers have become trusted sources of information and inspiration for millions of people worldwide. But what exactly is it about influencers that make us so loyal to them, and…
Social media has become an effective medium for people to express themselves, share their stories, and form communities. For aspiring lifestyle content creators, understanding the complexities of numerous platforms can be difficult. Every social media network has its own set of guidelines, preferences, and audience expectations. Understanding how to personalize…
Creativity is the heartbeat of influencer marketing. It’s the secret sauce that distinguishes influencers from the crowd, enabling them to captivate audiences and forge genuine connections. Yet, in a landscape brimming with content, fostering and sustaining creativity can be a challenging endeavor. How can influencers spend the most time being…
Opera is a leading multi-platform web browser based in Oslo, Norway. It is Africa’s most popular mobile browser with millions of users across the continent. Opera is famous for originating and building unique features into its offering which have over time become industry standard, such as speed dial, pop-up blocking,…
Instagram, being one of the leading platforms for influencer marketing, has seen the rise of numerous influencers across various niches. To assist brands in making informed decisions, our data analyst has meticulously calculated key metrics such as followers, engagement rates, niche, media count, accounts reached, and total reactions from their…
Digital content creators, primarily skit makers or video creators on platforms such as Instagram, YouTube, TikTok, and similar platforms, may soon find it essential to start newsletters or mini blogs if they haven't already. Therefore, What are Newsletters? A newsletter is an email sent out to subscribers regularly. Content creators…
Balancing multiple social media platforms can often feel like a job in itself. Whether you're a solo creator building your brand or managing accounts for a business, the endless tasks of content creation, publishing, analytics, and engagement can quickly become overwhelming. Thankfully, the digital world is teeming with a variety…
TikTok and YouTube Shorts have emerged as titans, offering creators unparalleled opportunities to showcase their content in bite-sized, engaging formats. With their massive user bases and algorithm-driven discovery features, these platforms present an enticing avenue for creators to cultivate a loyal audience and expand their reach exponentially. Simultaneously leveraging the…
