On its Creator Marketplace, Instagram has added a new function to assist creators in connecting with brands. In order to stand out for brand deals, creators may showcase to brands what makes them special as a creator using the Creator Portfolio. With Instagram Creator Portfolio You can: +Add text to…
How should influencers be paid? Prior to the introduction of smaller fan-based influencers, marketers primarily used Macro and Mega influencers (celebrities) who ask for $1 million per post like Kylie Jenner. This has resulted in many marketers expanding their network of influencer partners to include more affordable micro- and nano-influencers.…
In this world where AI has come to ease all our activities, these are 5 amazing tools for creators. 5 tools that will help creators produce the best video content 1. CapCut CapCut (previously known as ViaMaker) is an all-in-one editing app created by the TikTok and ByteDance creators. Its…
Other than Influencer marketing, there are other ways creators can make money from their already built audience. Even more opportunities will come in 2023. Here are 5 ways creators can make more money from their already built audience Sell online courses Creators can sell their knowledge to their audience. They…
Since November, there has been mayhem on the blue microblogging app. We cannot predict how this bird app will be in 2023, which is worrisome especially for those who have a business on the app. The 27th of October 2023, one week before the pandemonium began, Elon Musk officially bought Twitter.…
The number of virtual influencers is growing every day. These people are just trying to tap into The Metaverse by all means What will happen when brands begin to prefer these bots over humans? How can you avoid this fate and what can you do to stop them from overthrowing…
In addition to his other businesses like Tesla, SpaceX, Neuralink, OpenAI, and others, Elon Musk launched a new perfume line called Burnt Hair, which is partnered with The Boring Company. On the 9th of October, Elon Musk launched Burnt Hair on Twitter which sold thousands of bottles minutes after the…
YouTube's decision to create short-form content, YouTube Shorts, was smart and timely, although, it was spurred by the successful launch of TikTok. Since YouTube started its short-form video initiative in September 2020, it has seen a dramatic increase in monthly users. It had a 28% jump from 1.86 billion to…
Africa's creator economy is worth $20 billion, less than 20% of the creator economy at large.
Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
