The number of virtual influencers is growing every day.
These people are just trying to tap into The Metaverse by all means
What will happen when brands begin to prefer these bots over humans? How can you avoid this fate and what can you do to stop them from overthrowing you?
With the rise of virtual influencers, you should not be relaxed. One major way to make money with content creation is through Influencer marketing and if you let these THINGS come in your way, you may soon run out of business.
Virtual Influencers?
Virtual Influencers or Computer Generated Imagery (CGI) Influencers are fictional computer-generated robots’ with human-like attributes, looks, and personalities. They are created to behave like real content creators, entertaining viewers while simultaneously capturing their attention in order to build followings on social media.
It became popular in 2016, when Lil Miquela & Jaden Smith (two virtual characters) gained over a million followers on Instagram, ‘shaking tables’ for human creators. Ever since, new virtual influencers have been popping up.
Everything You need to know about Virtual Influencers
In addition to the already established fact that virtual Influencers are robots and just computer generated images, you need to know more. Here’s a few tidbits about virtual Influencers.
They are built on personas
Obviously, this is how it is possible for them to build a following. Virtual influencers are often designed to represent a specific ethnicity, gender, or age group and to serve a specific audience. Lil Miquela was created as a 19-year old half Brazilian/half Spanish girl living in Los Angeles.
They usually have large following
I’m not sure if it is their style of content, but virtual influencers typically have enormous followings with at least 100k followers in a short amount of time. Casas Bahia (CB), a Brazilian virtual influencer that represents a teenage boy, has garnered more than 3.3 million followers on Instagram since 2017 and over 5 million followers on Facebook. He is said to have the finest thoughts on current video games, young culture, and even environmental concerns.
They have creative management
Obviously, robots can’t control themselves. Makers of these THINGS put them in the hands of creative agencies who control and influence their contents. Africa’s first virtual influencer Kim Zulu which portrays South Africa is managed by EMOJISDigital.
Unique content
Miquela is a musical fashionista, and she does it well. Unlike other human influencers, she just expresses herself through her content, demonstrating how she likes her fictitious existence and relationships with humans and other virtual influences. She posts content like she is really human.
Today, we over 200 others of this type of influencer in every continent including Africa
The reason for panic is the spontaneous emergence of virtual influencers. In 2015 we had only 9 of them, today, 2022 we have over 200 of them. So much growth in 7 years, meaning there may be more to come.
Why are more virtual creators emerging spontaneously?
Humans enjoy their content!
If virtual influencers weren’t able to capture people’s attention, they wouldn’t keep making them. Their followers enjoy their content—that’s why they are their followers!
The fight is to win back the attention of humans, because this is what makes content creation successful and drives Influencer Marketing.
How can you outwit these virtual Influencers?
As much as they try to behave like humans and fit into the human world, THEY JUST AREN’T HUMAN!
Right now as we speak, this is the only advantage we have against them. Although Human beings operate through virtual influencers and can be affected by them, the relationship between Human and Technology cannot be like a Human to Human
My advice for you, influencers: no matter what you do, never lose your human touch. That’s the only way to prevent these THINGS from winning. Virtual influencers can only try to imitate our reactions; they cannot feel them as we do. Always make sure that you create content with a human touch—content that is emotional, involving and not likely to be created by robots. This is the only way you can win this battle for attention.
Tima’s success depends on creators like you, and we have a special package planned for you next year. It’s top-secret right now but be assured that it is different from what you have experienced.
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[…] To start with, it invested 100,000 into the initiative Africa Podcast Fund, an initiative that will aim to amply the stories of podcasters on the continent. […]
True
[…] Influencers must adapt and change as we fully enter the modern era of influencer marketing, if they want to continue in business and outcompete their rivals. […]
Very true