Balancing multiple social media platforms can often feel like a job in itself. Whether you’re a solo creator building your brand or managing accounts for a business, the endless tasks of content creation, publishing, analytics, and engagement can quickly become overwhelming. Thankfully, the digital world is teeming with a variety of social media management tools designed to simplify these tasks, save time, and optimize content sharing. These tools go beyond mere automation, empowering creators to connect with their audience in a more meaningful and efficient manner.
But with such a plethora of options available, it can be challenging to determine which tool is best suited to your needs. That’s where this guide comes in. Here, we’ve curated a selection of the top 20 social media management software solutions, each carefully evaluated for its unique features, usability, and effectiveness. Whether you’re a seasoned professional or just starting out, this guide will help you make informed decisions tailored to your specific requirements.
It’s worth noting that the tools featured in this roundup are not ranked in any particular order. Each one offers its own set of advantages, catering to a wide range of preferences and objectives. So, without further ado, let’s explore your options!
Top 20 Tools for Social Media Management
1. Buffer
Buffer is an excellent resource for managing social media effectively. It offers versatility, with choices between free and paid versions tailored to various requirements. Starting at just $6 per channel per month, it’s budget-friendly for individuals and businesses alike. Moreover, it simplifies the process by allowing you to oversee multiple social accounts, such as Facebook, Instagram, Twitter, and others, from a single platform.
Key Features:
- Social media calendar for organizing content
- Hashtag Manager for optimizing reach
- AI Assistant for content creation
- Start Page for creating simple landing pages
- Engagement tools for efficient response management
- Analytics for insights into audience behavior and content performance
2. Hootsuite
Hootsuite is considered essential for content creators aiming to enhance their social media visibility. Offering paid packages beginning at $99 per month and a complimentary 30-day trial, Hootsuite accommodates content creators of various scales. Its extensive capabilities include content selection, scheduling, social analytics tracking, managing social media advertisements, and additional functionalities.
Key Features:
- Monitoring across multiple accounts and keywords
- OwlyWriter AI for generating captions and post ideas
- Bulk social media scheduler for efficient content distribution
- Link in bio feature for driving traffic from social media
- Comprehensive social media analytics for performance tracking
- Monitoring and listening streams for audience engagement
3. Later
Ideal for Instagram enthusiasts, Later’s intuitive calendar interface simplifies content management. Users can curate on-brand content effortlessly, utilize the “Link in Bio” feature for website traffic, and benefit from personalized insights through detailed reports. Later offers three packages: “Starter” at $16.67/month, “Growth” at $30/month with 150 posts/profile and analytics, and “Advanced” at $133.33/month.
Key Features:
- Auto-publishing and multi-account support
- Saved captions and hashtag recommendations
- Auto-publishing carousels specifically designed for Instagram
- Built-in media storage for images and videos
- Customizable “Link in Bio” feature
- Content curation tools
4. Sprout Social
Sprout Social stands out as a comprehensive yet pricier option in the market, starting at $199 monthly (billed annually) for its standard package. The advanced package, at $299 per month per user offers expanded features like enhanced asset libraries and chatbots. Beyond scheduling, it aids in audience understanding and message effectiveness. Its user-friendly interface caters to creators focused on robust social strategies, offering scheduling across networks and insightful analytics.
Key Features:
- Unified inbox for managing messages across platforms
- Social CRM for building and nurturing relationships
- Advanced reporting tools for measuring performance
- Team collaboration features for efficient workflow
- ViralPost for identifying optimal posting times
- Asset library for organizing and sharing content
5. CoSchedule
Renowned for its superior marketing calendar, CoSchedule empowers users to manage social media, content, events, and tasks collaboratively. It stands out for its cross-platform campaign capabilities, integration with top social channels, and WordPress blogs. Additional features include a headline studio, analytics, and assistance with hashtags and keywords. Named a top performer by Gartner, CoSchedule elevates content marketing strategies effectively. CoSchedule offers a free plan, with paid options starting at $19 per user per month.
Key Features:
- Social media automation for efficient scheduling
- ReQueue for recycling evergreen content
- Social message optimization for maximizing engagement
- Workflow management tools for team collaboration
- Content calendar for organizing campaigns
- Analytics for measuring the impact of social media efforts
6. SocialPilot
SocialPilot seamlessly integrates powerful publishing technology with comprehensive analytics and collaboration tools. Its user-friendly dashboard simplifies post customization with various media options. Supporting multiple platforms, including LinkedIn and Google My Business, SocialPilot offers guided support and social inbox features. With competitive pricing starting from $25.50 per month for 10 accounts, it offers excellent value with unlimited post creation and scheduling.
Key Features:
- Multi-account management for handling multiple brands
- Bulk scheduling for efficient content distribution
- Social media calendar for planning campaigns
- Team collaboration features for seamless workflow
- White-label reports for client presentations
- Social media analytics for tracking performance and ROI
7. Agorapulse
Agorapulse is a versatile social media management tool designed to optimize users’ social strategies. With a user-friendly interface, it facilitates effortless management of social channels, tracking reports, and monitoring engagement. Notably, it emphasizes collaboration, enabling teams from various environments to work together in a unified social inbox. It also offers specialized tools for content creators to enjoy customized experiences. Plans start at $49 per user per month.
Key Features:
- Comprehensive asset library
- Support for major social media platforms
- Bulk scheduling with unified calendar and post-approval
- Engagement tracking and integrated social inbox
- Extensive reports with Facebook ROI calculator
- Training solutions for teams
8. Sendible
Sendible presents itself as the premier social media scheduling tool for creatives, offering a comprehensive suite of features to support audience growth and marketing objectives. With access to diverse content customization tools, including Canva integration, users can optimize their posts. Sendible’s functionality extends to typo detection, hashtag recommendations, team tasks, and robust analytics. Pricing begins at $29 monthly for individual users, with options to scale up to $750 for expanded features.
Key Features:
- Post-scheduling for major social media channels
- Content library with canned responses and hashtags
- Automatic RSS post-feed
- AI-inspired smart queues and bulk scheduling
- Brand message monitoring in a social inbox
9. Sked Social
SkedSocial offers comprehensive social media management tailored for Instagram-centric strategies. Its automated posting feature extends to multiple platforms, including Snapchat, Google My Business, and YouTube. Notably, the platform boasts a visually intuitive content calendar for precise feed planning. Its perks include a built-in photo editor, hashtag suggestions, collaboration tools, and a content library. Pricing starts at $30/month for individual access, with scalable options for team collaboration.
Key Features:
- Content library for efficient asset management
- Post statuses and approval workflows for team collaboration
- Comprehensive analytics across various social platforms
- First-comment feature for hashtag management
- Integration with Zapier for seamless connectivity
- Automatic posting across diverse channels
9. Zoho Social
Zoho CRM excels in CRM and social integration. Beyond traditional CRM functions, it facilitates social media scheduling and management, seamlessly integrating feedback from various platforms. Leads gathered from social media can be seamlessly integrated into the CRM for efficient follow-up. Notifications alert users to social media interactions, enabling prompt engagement. With plans starting from N3000 month per user, Zoho CRM offers a range of features, culminating in the N11,250 per month per user Ultimate Plan.
Key Features:
- Seamless integration with top social channels
- Comprehensive CRM functionalities
- Instant notifications for mentions and comments
- Timeline overviews for better engagement tracking
- Insights and analytics for informed decision-making
- Lead tracking and monitoring capabilities
10. EClincher
Trusted globally, EClincher is a top-tier social media management platform. It facilitates publishing and scheduling across various channels with a user-friendly visual calendar and automation capabilities. Users benefit from unified message tracking, real-time engagement monitoring, advanced analytics, and AI-driven content creation supported by ChatGPT. Pricing options start at $65/month for basic features, with the Premier plan offering access to unique features like ChatGPT at $175/month, and an Agency plan starting at $425/month for multi-account management.
Key Features:
- OpenAI-powered content suggestions
- Local SEO support
- Enhanced collaboration for agencies and teams
- Social media monitoring and listening capabilities
- Advanced reporting and analytics
- Visual calendar and scheduler for efficient planning
11. Planoly
Tailored especially for platforms like Instagram, Pinterest, and Twitter, Planoly offers a comprehensive solution for content creators. Its intuitive visual calendars provide a canvas for creativity while ensuring seamless management across multiple channels. With features like shareable social media calendars, insightful trend analytics, and automated posting, Planoly simplifies the journey from planning to execution. Pricing starts at an affordable $14 per month, making it accessible to creators of all budgets.
Key Features:
- Shareable social media calendar for team collaboration
- Insights into video and content trends for informed decision-making
- Reminder notifications and automated posting for hassle-free scheduling
- Web and mobile apps for on-the-go management
- Comprehensive metric reports for performance evaluation
- Image filters and video options for enhancing visual appeal
12. MeetEdgar
MeetEdgar stands out as a powerhouse for curating and organizing an extensive library of branded content. With its user-friendly interface, it simplifies the process of uploading and categorizing content across various platforms. The “time slots” feature automates the publication and repurposing of evergreen updates, ensuring a steady stream of engaging posts. From analytics to A/B testing, MeetEdgar equips creators with the tools needed to optimize their content strategy. Plans start at $29.99 per month, with options for unlimited scheduled posts and multiple social accounts.
Key Features:
- Scheduling for major social channels and Google My Business
- Instant content refresh and repurposing capabilities
- Automated publishing and performance tracking for efficiency
- Comprehensive content categorization in a user-friendly library
- Support for driving traffic to WordPress sites for enhanced reach
13. Planable
Planable redefines content management with emphasis on teamwork. From brainstorming to approval, It streamlines the entire content workflow, enabling seamless communication among team members. With integrated content creation tools and visual calendar planning, the platform fosters creativity while maintaining structure. Role-based permissions ensure that each team member has the necessary access, enhancing accountability and efficiency. The free version allows management of up to 50 social posts, while paid plans start at $11 per user, offering additional features and customization options.
Key Features:
- Integrated content creation tools for streamlined workflow
- Visual calendar planning for intuitive scheduling
- Comprehensive collaboration tools, including commenting and approval systems
- Automated approval workflows for efficient content management
- Role-based permissions for granular control over team access
- Customizable options for tailored user experience and security enhancements
14. Brandwatch
Brandwatch boasts an array of impressive features, including an AI-driven tool for social research and influencer identification. It provides analytical tools for performance evaluation, audience data aggregation, and competitor benchmarking. Analyzing competitor websites and social media aids in understanding their audience engagement strategies. Brandwatch offers three tailored plans: consumer intelligence for analysts, social media management for social listening, and an influencer marketing plan, all with customizable pricing.
Key Features:
- Comprehensive content and social media calendar
- AI-powered customer research
- Social monitoring and listening capabilities
- Influencer marketing directory
- Benchmarking and competitor research tools
- Automated ad campaign creation
15. Tailwind
Tailwind offers a comprehensive solution for managing social media scheduling and email marketing campaigns. With built-in photo editing tools, it facilitates the customization of images before publishing on platforms like Instagram. Its smart scheduling feature optimizes posting times based on audience engagement patterns. Tailwind’s pricing is competitive, with options like the $14.99 Pro package allowing management of multiple accounts and ample monthly posts. Upgrading to the $49.99 Advanced package doubles account limits and increases posting allowances.
Key Features:
- Unified calendar for social networks and email marketing
- Insightful analytics and optimal publishing time suggestions
- Hashtag finder for campaign optimization
- Community-driven inspiration for content creation
- Shoppable smart.bio feed
- Easy-to-use social media image design tool
16. Crowdfire
Crowdfire, among the pioneering social media scheduling apps accommodating TikTok, simplifies the management of multiple social accounts on a unified platform. Its standout feature lies in streamlining content discovery, allowing users to specify their interests and browse relevant articles, images, and posts. Crowdfire’s pricing starts with a free package for 10 scheduled posts across 3 accounts, with options scaling up to $99.99 per month for 800 posts across 25 accounts.
Key Features:
- Direct publishing from blogs, websites, and curated feeds
- Pre-scheduling content for optimal timing
- Chrome extension for convenient article sharing
- Customizable RSS feeds with AI integration
- Hashtag recommendations for increased visibility
- Brand @mentions tracking
17. Loomly
Loomly stands out as a leading social media scheduling tool, offering more than just scheduling features. It provides intelligent post suggestions and ad optimization advice, enabling content creators to enhance their online presence. With features such as thorough approval processes, preview mockups, and advanced analytics, Loomly caters to the needs of social media teams. It offers a 15-day free trial and flexible pricing starting at $26 per month for two users managing up to 10 accounts, with options for larger teams and accounts.
Key Features:
- Advanced analytics providing insights into engagement metrics.
- Collaboration tools facilitating seamless teamwork.
- A user-friendly content calendar for efficient planning.
- Integration with Unsplash and Giphy for engaging content.
- Automated publishing solutions for top social channels.
- Access to RSS feeds, Twitter trends, and social media best practices.
18. Planoly
Designed with a focus on visually-oriented profiles, Planoly stands out as an essential choice for platforms such as Instagram, Pinterest, and Twitter. Featuring an extensive calendar, detailed analytics, and personalized planners, it empowers content creators to craft engaging strategies across various social media platforms. Planoly ensures both affordability and functionality, with pricing starting at $16 per month for individual users. The Growth plan, priced at $28 per month, offers unlimited uploads and advanced capabilities for teams.
Key Features:
- Shareable social media calendar for seamless team collaboration.
- Insights into video and content trends for informed decision-making.
- Reminder notifications and automated posting for effortless scheduling.
- Web and mobile apps ensuring accessibility for the entire team.
- Image filters and video options enhancing content quality.
- Dedicated TikTok toolkit with trend recommendations.
19. Iconosquare
Initially recognized for its simplicity, Iconosquare has developed into a comprehensive social media scheduling solution. Providing scheduling and analytics across multiple platforms like Twitter, Facebook, Instagram, and LinkedIn, it equips users with industry benchmarks, customizable reports, and multi-account management. With a 14-day free trial and flexible pricing starting at $49 per month, its basic package offers essential features, with the possibility of tailored packages to suit individual requirements.
Key Features:
- Intelligent scheduler with geolocation and optimal posting times.
- Brandable reports facilitating comprehensive campaign analysis.
- Multi-account management streamlining team coordination.
- Promoted post analytics for enhanced paid campaign performance.
- Industry benchmark tracking for Facebook and Instagram.
20. Sociality.io
Sociality.io transcends mere content scheduling, presenting a holistic solution for streamlined social media management. Its features include scheduling, a dynamic engagement inbox, analytics, monitoring, and competitor analysis. With a 14-day trial and plans starting at $99/month for 10 profiles, it caters to essential social needs. Advanced tiers like the Business plan, priced at $199/month for 15 profiles, offer unlimited user access, providing comprehensive social management capabilities.
Key Features:
- Social media content scheduling and automation on a collaborative calendar.
- Simplified collaboration with multilevel user roles and approval workflows.
- Detailed analytics reports and historical data overview.
- Efficient social engagement management with a dedicated inbox.
- Team performance metrics and reports.
These tools empower content creators to focus on what matters most: crafting compelling content and engaging with their audience. With features catering to collaboration, analytics, and automation, they are essential companions in the digital content landscape. Whether managing a personal brand or overseeing a corporate social media strategy, these tools offer invaluable support in navigating the complexities of online content creation. If there’s a tool you particularly love that hasn’t been mentioned, feel free to share your insights in the comments section.
