Twitter has updated its AI to support video content. This is twitter adding an ‘immersive viewing experience’ for users.
To watch a video you just simply click on the video and it appears full screen on your phone. Twitter has also made it easy to access more ‘engaging video content’ by simply scrolling up.
The company says that its “immersive media viewer” will be available in the iOS Twitter app in the coming days and that videos on Explore are currently available to people who use iOS or Android—but only in select countries.
It also announced the addition of video carousels to its Explore page, which would display “some of the most popular videos uploaded on Twitter.”
Both updates will first be available to users of the app in English.
Twitter is basically imitating The Big Man.
Influencer Marketing on Twitter- Upgraded!
Since Twitter has always been a platform for micro blogging, some niches like the fashion niche couldn’t do proper marketing on the platform. The new video feature will take Twitter’s influencer marketing game to the next level.
First, this feature will make it possible for any kind of brand to use Twitter for its video marketing. Brands can display their products in video form and also run video campaigns with influencers. Almost every brand can now use twitter for influencer marketing.
Also, the ability for videos to be shared on the explore tab will make campaign reach beyond influencer’s following. Like Instagram and Tiktok videos will be shared with random people through the explore tab therefore increasing your campaign reach. This will make influencer marketing more effective on twitter.
Since users’ interest have shifted to short video content and Twitter has included this feature, you can grow your brand awareness and engagement on Twitter. The new feature may increase Twitter’s users, giving you more potential customers and clients.
Although the video sharing feature has not been fully activated, we expect to see this change implemented in coming months. It will be a good time to start including it in your marketing plans as its use is still relatively new and thus likely more effective than later on.
Tima has an impressive track record of connecting brands to the best influencers in Africa for maximum results in campaigns.
See some of our influencers here:
[…] having to strive for an audience. The Explore Page, which is popular on most platforms including Twitter, displays Shorts to users who may be interested in […]