Reach a specific community
Use a show whose listeners already share the category, profession or interest.
What we do
TIMA service
Podcast Marketing
TIMA places brands in relevant podcast conversations and existing listener communities.Choose a host-read mention, interview, review, giveaway, recurring sponsorship or a brand-owned series.Use this service when
Start with the job.
Explain a complex offer
Use an interview or feature when the audience needs more than a short ad.
Build repeated association
Sponsor several episodes or a series instead of relying on one mention.
What TIMA handles
A clear scope.
Show and host selection
Audience fit, subject relevance, geography, format, brand safety and available inventory.
Integration format
Host read, jingle, interview, product review, giveaway, sponsorship or branded series.
Campaign management
Brief, talking points, approvals, publishing schedule, links, codes and partner coordination.
Reporting
Available listening, link, code and response data assembled against the agreed objective.
Available routes
Use an existing audience or build an owned show.
TIMA’s current public guidance identifies these as the two practical podcast-marketing routes.
Existing show
Buy an integration on a relevant podcast with an established audience.
Brand-owned show
Develop a recurring format when the brand has a sustained editorial point of view.
Hybrid
Use partner shows for reach while developing owned episodes or series.
Next step