Establish category authority
Develop a useful point of view for the publications already trusted by the required audience.
What we do
TIMA service
Publications
TIMA places brand stories within credible publications and publisher audiences.Outlet selection, story format, editorial coordination, approvals, distribution and reporting—planned around the audience and business objective.Use this service when
Start with the job.
Support a launch or announcement
Coordinate publication coverage with creator, newsletter, social or experiential activity.
Explain a complex offer
Use a feature, interview or contributed story when the audience needs context before taking action.
What TIMA handles
A clear scope.
Publication shortlist
Outlets matched by market, audience, editorial relevance, format and available placement.
Story and format plan
Sponsored feature, interview, announcement, contributed article or recurring editorial partnership.
Editorial coordination
Briefing, source material, publisher adaptation, fact checking, approvals and publishing schedule.
Distribution and reporting
Published links, available audience data and campaign actions assembled against the agreed objective.
Publication routes
Give the story the amount of editorial space it needs.
The format is selected according to the depth of the story, the publication and the audience’s familiarity with the brand.
Feature
A developed editorial story that gives the subject context and authority.
Interview
A credible voice explains the decision, expertise or market point of view behind the work.
Editorial partnership
A planned sequence of stories, placements or formats rather than one isolated appearance.
Next step