A clear starting point.
Opera Mini is a mobile browser used across African markets, designed around data efficiency and mobile-first product features.
Technology product discoveryNigeria · Kenya · South Africa
Project story
Opera Mini
Two product features. One creator system built for discovery.TIMA paired technology and sports creators to increase awareness of Opera Mini’s Shake & Win promotion and Live Scores feature.The assignment
What had to move.
The business job.
Increase awareness and user acquisition for Shake & Win while using Live Scores as an additional lead magnet for sports audiences.
Challenge → response
The work begins with the problem.
The browser already had wide recognition, but the new feature set did not. The campaign needed to make specific product behaviours visible to younger, technology-aware users.
TIMA combined technology creators with sports voices so each feature could enter the audience through a relevant interest and content format.
Campaign system
How it was built.
- 01
Split the creator roles
Technology creators explained product utility while sports creators made Live Scores relevant to an existing passion.
- 02
Build feature-led content
Creator briefs focused on Shake & Win and Live Scores rather than a generic browser-awareness message.
- 03
Operate across three markets
The campaign reached audiences in Nigeria, Kenya and South Africa.
- 04
Manage and measure the full campaign
TIMA handled sourcing, strategy, content, scheduling, rights, payments, measurement and reporting.
Public campaign evidence
What the work produced.
The campaign reached 6.3 million people across three markets and translated feature education into a reported 2.31% conversion rate.
What the evidence says
The useful lesson.
Features create stronger briefs than categories
Creators had a concrete behaviour to demonstrate instead of a broad instruction to promote a browser.
Interest selects the messenger
Technology and sport were used as distinct creator routes into the same product.
One system can serve several markets
The campaign kept the core product story consistent while distributing it across three countries.
Claims on this page are limited to TIMA’s public case-study archive. Undisclosed performance has not been estimated.
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