YouTube's decision to create short-form content, YouTube Shorts, was smart and timely, although, it was spurred by the successful launch of TikTok. Since YouTube started its short-form video initiative in September 2020, it has seen a dramatic increase in monthly users. It had a 28% jump from 1.86 billion to…
The Metaverse is now a creative platform for virtual reality (VR), augmented reality (AR), social networking, and online gaming (AR).
Africa's creator economy is worth $20 billion, less than 20% of the creator economy at large.
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
You cannot make money as a content creator until you have built an audience that you can monetize through brand influence and other means. Buying followers will not help you because the more followers you buy, the more dormant assets that will not serve their purpose. The best time to…
The influencer marketing industry is expected to be worth more than $16.4 billion by 2022. This represents an 18.8% annual increase from the $13.8 billion it was valued at, in 2021. In just six years, the industry's net worth has about tenfold increased from $1.7 billion in 2016. Because brands…
A niche is simply another word for the main topic around which all of your content will be created, as well as the primary audience you will target. It is a distinct group of people with distinct needs whom your content will serve. Finding a niche is the process of…
Influencer marketing has become one of the most effective means of digitally marketing products in this social media era. Personalities who have large followings and subject matter authority on social media get enlisted by brands to become advocates of their products. When done properly, Influencer marketing can effectively sky-rocket revenue.…
With growing competition among businesses to get a piece of the market, marketing has never been more challenging. Businesses now more than ever are scrambling for ways to retain the attention of their customers. One of such ways is through Influencer marketing. In the next 5 years, one billion people…
Nigeria’s number 1 Travel YouTuber; Tayo Aina took home the award for Content Creation at the sixteenth edition of The Future Awards Africa, which took place Sunday, February 20, 2022, at the Balmoral Convention Centre, Lagos. The 16th edition of the Awards, themed “Celebrating Challengers and Builders”, aimed to celebrate…
