Creators and the Metaverse

How Creators will survive in the Metaverse

The Metaverse is now a creative platform for virtual reality (VR), augmented reality (AR), social networking, and online gaming (AR).

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Africa's creative economy
how to run an authentic influencer marketing campaign

2 Rules To Run An Authentic Influencer Marketing Campaign

Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…

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how to grow your social media accounts without buying followers

8 Simple Tactics to grow your followers and engagements organically without Buying them!

You cannot make money as a content creator until you have built an audience that you can monetize through brand influence and other means. Buying followers will not help you because the more followers you buy, the more dormant assets that will not serve their purpose. The best time to…

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FIVE REASONS WHY BRANDS ARE INVESTING IN INFLUENCER MARKETING 2022

5 reasons why more brands are investing heavily in Influencer marketing and why you shouldn’t be left out.

The influencer marketing industry is expected to be worth more than $16.4 billion by 2022. This represents an 18.8% annual increase from the $13.8 billion it was valued at, in 2021. In just six years, the industry's net worth has about tenfold increased from $1.7 billion in 2016.  Because brands…

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6 Easy Steps to Finding Your Niche as a Content Creator

6 Easy Steps to Finding Your Niche as a Content Creator

A niche is simply another word for the main topic around which all of your content will be created, as well as the primary audience you will target. It is a distinct group of people with distinct needs whom your content will serve. Finding a niche is the process of…

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Influencer marketing, consumers, Instagram influencers

How Do Consumers Feel About Influencer Marketing?

Influencer marketing has become one of the most effective means of digitally marketing products in this social media era. Personalities who have large followings and subject matter authority on social media get enlisted by brands to become advocates of their products. When done properly, Influencer marketing can effectively sky-rocket revenue.…

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The Best Way To Sky-Rocket Your Marketing ROI in 2022

With growing competition among businesses to get a piece of the market, marketing has never been more challenging. Businesses now more than ever are scrambling for ways to retain the attention of their customers. One of such ways is through Influencer marketing. In the next 5 years, one billion people…

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Nigeria’s Top Travel YouTuber; Tayo Aina, wins Future Award for Content Creation

Nigeria’s number 1 Travel YouTuber; Tayo Aina took home the award for Content Creation at the sixteenth edition of The Future Awards Africa, which took place Sunday, February 20, 2022, at the Balmoral Convention Centre, Lagos. The 16th edition of the Awards, themed “Celebrating Challengers and Builders”, aimed to celebrate…

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