A niche is simply another word for the main topic around which all of your content will be created, as well as the primary audience you will target. It is a distinct group of people with distinct needs whom your content will serve. Finding a niche is the process of…
Influencer marketing has become one of the most effective means of digitally marketing products in this social media era. Personalities who have large followings and subject matter authority on social media get enlisted by brands to become advocates of their products. When done properly, Influencer marketing can effectively sky-rocket revenue.…
With growing competition among businesses to get a piece of the market, marketing has never been more challenging. Businesses now more than ever are scrambling for ways to retain the attention of their customers. One of such ways is through Influencer marketing. In the next 5 years, one billion people…
Nigeria’s number 1 Travel YouTuber; Tayo Aina took home the award for Content Creation at the sixteenth edition of The Future Awards Africa, which took place Sunday, February 20, 2022, at the Balmoral Convention Centre, Lagos. The 16th edition of the Awards, themed “Celebrating Challengers and Builders”, aimed to celebrate…
