James, CEO of a small start-up, invested in influencer marketing to promote his new product line. He sent free products to social media influencers in exchange for promotion. The influencers generated plenty of likes, comments, and followers. James realized that measuring only engagement was a facade, It did not show…
With the rise of influencer marketing and the ever-increasing popularity of social media platforms, TikTok has become a force to be reckoned with in the world of content creation. In fact, in our recent newsletter to creators, we highlighted the story of a food influencer who was able to make…
POV trend: Social media is a vast platform where videos, audios, and challenges can become viral in an instant, but not all of them can stand the test of time. Some trends vanish in a week, while others endure. It's challenging to predict which trends will become popular, but while…
In recent years, influencer marketing has become a mainstream marketing strategy, with businesses partnering with social media influencers to promote their products or services. As a result, influencers have become essential players in the marketing world, and their role is only going to become more important in the future. In…
As you already know influencer marketing is now a thing as more and more Nigerian influencers emerge with large followings. We can assure that these followings are genuine because 31.60 million Nigerians used social media as at January 2023. In this article, we will consider ten Nigerian influencers from different…
There are numerous marketing strategies available in the field of digital marketing for various commercial objectives. For companies trying to make money, creator partnerships and affiliate marketing are two common choices. While affiliate marketing is a possible payment source for creator partnerships, businesses should be aware of the key distinctions…
Influencer marketing has become an essential component of digital marketing strategies, and it has transformed the way brands advertise and promote their products. Influencers have the power to reach out to their audience in a more personal and relatable manner, making it easier for brands to establish a connection with…
Influencer marketing has become an essential component of many marketing strategies. It is a powerful way to reach a target audience through social media platforms and build brand awareness. By partnering with influencers, brands can leverage their reach and credibility to promote their products or services. But not all influencers…
The influencer marketing industry is growing and the issue of authenticity has come to the forefront. Maintaining authenticity as an influencer can be challenging, particularly when it comes to sponsored content. It can be tempting to accept every sponsorship offer that comes your way, but doing so can damage your…
Finding the right influencer to partner with can be a game changer for your brand in this new era. Influencer marketing has become one of the most effective ways to reach new customers and promote your products or services. However, with so many influencers to choose from, it can be…
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