In addition to his other businesses like Tesla, SpaceX, Neuralink, OpenAI, and others, Elon Musk launched a new perfume line called Burnt Hair, which is partnered with The Boring Company. On the 9th of October, Elon Musk launched Burnt Hair on Twitter which sold thousands of bottles minutes after the…
YouTube's decision to create short-form content, YouTube Shorts, was smart and timely, although, it was spurred by the successful launch of TikTok. Since YouTube started its short-form video initiative in September 2020, it has seen a dramatic increase in monthly users. It had a 28% jump from 1.86 billion to…
Twitter has updated its AI to support video content. This is twitter adding an 'immersive viewing experience' for users. To watch a video you just simply click on the video and it appears full screen on your phone. Twitter has also made it easy to access more 'engaging video content'…
The Metaverse is now a creative platform for virtual reality (VR), augmented reality (AR), social networking, and online gaming (AR).
Africa's creator economy is worth $20 billion, less than 20% of the creator economy at large.
Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
You cannot make money as a content creator until you have built an audience that you can monetize through brand influence and other means. Buying followers will not help you because the more followers you buy, the more dormant assets that will not serve their purpose. The best time to…
The influencer marketing industry is expected to be worth more than $16.4 billion by 2022. This represents an 18.8% annual increase from the $13.8 billion it was valued at, in 2021. In just six years, the industry's net worth has about tenfold increased from $1.7 billion in 2016. Because brands…
A niche is simply another word for the main topic around which all of your content will be created, as well as the primary audience you will target. It is a distinct group of people with distinct needs whom your content will serve. Finding a niche is the process of…
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