Since November, there has been mayhem on the blue microblogging app. We cannot predict how this bird app will be in 2023, which is worrisome especially for those who have a business on the app. The 27th of October 2023, one week before the pandemonium began, Elon Musk officially bought Twitter.…
By 2023, influencer marketing will be generating even more revenue for content creators. This is due to the success of content marketing combined with influencer marketing. Influencer marketing is expected to generate $32.5 billion in revenue by 2023 as a result, there will be an increase in the number of…
The influencer marketing industry is projected to be worth $32.5 billion in 2023, growing 49% more than it is now. This means that businesses will invest more into working with social media influencers in the coming years. In 2022, although not yet over, the influencer marketing industry took a wild…
The number of virtual influencers is growing every day. These people are just trying to tap into The Metaverse by all means What will happen when brands begin to prefer these bots over humans? How can you avoid this fate and what can you do to stop them from overthrowing…
In addition to his other businesses like Tesla, SpaceX, Neuralink, OpenAI, and others, Elon Musk launched a new perfume line called Burnt Hair, which is partnered with The Boring Company. On the 9th of October, Elon Musk launched Burnt Hair on Twitter which sold thousands of bottles minutes after the…
YouTube's decision to create short-form content, YouTube Shorts, was smart and timely, although, it was spurred by the successful launch of TikTok. Since YouTube started its short-form video initiative in September 2020, it has seen a dramatic increase in monthly users. It had a 28% jump from 1.86 billion to…
Twitter has updated its AI to support video content. This is twitter adding an 'immersive viewing experience' for users. To watch a video you just simply click on the video and it appears full screen on your phone. Twitter has also made it easy to access more 'engaging video content'…
The Metaverse is now a creative platform for virtual reality (VR), augmented reality (AR), social networking, and online gaming (AR).
Africa's creator economy is worth $20 billion, less than 20% of the creator economy at large.
Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
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