Instagram Reels is a feature that allows users to make short videos. This feature has been around since 2020, and it is the TikTok clone of both Instagram and Facebook. When Instagram noticed the shift in interest away from picture-based content and toward short videos, it invested heavily in integrating…
Influencer marketing has become popular as companies seek new ways to reach customers who have begun blocking ads. Influencer marketing is a form of paid advertising in which brands partner with social media "influencers" to drive awareness, engagement and sales. Getting your desired audience follow your brand through your content…
You cannot make money as a content creator until you have built an audience that you can monetize through brand influence and other means. Buying followers will not help you because the more followers you buy, the more dormant assets that will not serve their purpose. The best time to…
The influencer marketing industry is expected to be worth more than $16.4 billion by 2022. This represents an 18.8% annual increase from the $13.8 billion it was valued at, in 2021. In just six years, the industry's net worth has about tenfold increased from $1.7 billion in 2016. Because brands…
A niche is simply another word for the main topic around which all of your content will be created, as well as the primary audience you will target. It is a distinct group of people with distinct needs whom your content will serve. Finding a niche is the process of…
Influencers are a crucial factor in digital businesses because they are the bridge between brands and consumers. Some of the ways to group influencers can be by; their audience size, the platform on which they are active (such as Instagram or Twitter), the niche of products or services that they…
Tiktok has been announced as the fastest-growing social media platform. As a content creator, it is very wise to take advantage of this platform to grow your audience and make money from it. The algorithm helps to create interesting short video content and share it with users. How to Grow…
For a long time, Facebook has dominated as the king of social media platforms; no one expected such a small man to dethrone him as quickly as he is doing. Yes, Facebook still has the most users, but TikTok is expected to overtake it shortly. Tiktok, The New Big Man…
Want to know how to measure your influencer marketing campaign ROI? you need a solid understanding of what goals you want to achieve. An influencer marketing campaign should have a clear goal that is ideally specific and measurable. To start, you need to know what you want to achieve before…
Influencer marketing has become one of the most effective means of digitally marketing products in this social media era. Personalities who have large followings and subject matter authority on social media get enlisted by brands to become advocates of their products. When done properly, Influencer marketing can effectively sky-rocket revenue.…
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